Research On The Narrative Strategy Of "People’s Daily Commentary" Audio Account

At the moment of highly integrated development of media,the audio account of"People’s Daily Commentary" Himalaya platform can still exist independently with the unique communication value of sound media and show strong vitality,on the one hand,the audio account is a successful practice of Party newspaper commentary to explore new media platforms,on the other hand,the in-depth study of the case also has the application value of creating a new mainstream media audio platform.Most of the previous research results have focused on the auditory culture construction of audio aggregation platforms,the practice of audio journalism in mainstream media,and the communication value of sound in integrated news products,and rarely take specific audio news accounts as individual cases to conduct in-depth research on their narrative strategies.This study comprehensively uses literature research method,fieldwork method and case analysis method,with the help of certain analytical tools and combined with the researcher’s own new media operation practice.Based on the theoretical achievements of news narratology,integrated journalism and oral communication,this study conducts in-depth analysis from four aspects:narrative subject,narrative theme,narrative mode and improvement strategy of the audio account of People’s Daily Commentary.Firstly,the writer and the broadcaster should not only maintain the depth advantage of the commentary content of the party newspaper,produce audio news content that meets the characteristics of oral communication based on the characteristics of the audio aggregation platform and the positioning of young target users.Secondly,the account’s news content narrative theme categories are diverse,broad and moderate,focusing on themes closely related to young user groups,and also show the thematic characteristics of coherence,periodicity,era,concentration,etc.,as well as other news attributes such as timeliness and authenticity.Thirdly,the audio account comprehensively uses a variety of narrative methods to enhance communication,influence and guidance.It is necessary to further improve the sustainability of high-quality content and the professional,refined and precise production and dissemination of audio programs,so as to provide audio news narrative experience for the construction of an all-media communication pattern.