Research On Development Strategy Of LJGD Network Company

In recent years,the rapid development of the Internet new media has brought a huge impact on the traditional radio and television industry.Many radio and television companies are facing such crises as declining audience rating and decreasing income.In this case,formulating a reasonable development strategy and better realizing the transformation of the company has become the primary task of many broadcasting companies.In order to cope with the market competition environment,the provincial broadcasting and television company of Heilongjiang Province and several prefecture-level and county-level broadcasting and television companies in Heilongjiang Province jointly established LJGD Network Company.Although the company has made certain achievements after its establishment,in the future development,it also needs to further improve its comprehensive competitive strength and reasonably formulate development strategies to achieve stable development of the company.This paper takes LJGD Network Company as the research object,on the basis of studying,combing and summarizing the strategic management theories and research literature of relevant enterprises at home and abroad,combined with the actual situation of LJGD Network Company,analyzes the macro-environment,industrial environment and internal environment of the company by using PEST analysis model,Porter’s Five Forces model and SWOT comprehensive matrix.The current strengths and weaknesses,opportunities and threats of LJGD Network Company are clarified.Combined with the company’s vision and strategic objectives,the overall strategy and specific strategy of the company are defined on the premise of following the basic principles and strategic thoughts of strategic adjustment.The overall strategy is concentric diversification strategy and differentiated competition strategy,and the specific strategy is multi-market development strategy,new media strategy and cross-border cooperation strategy.And at the same time put forward the corresponding safeguard measures,specifically for the system reform guarantee,information security,talent security and financial resources security.The implementation of these strategies can help LJGD Network company avoid mistakes in the future development as much as possible,achieve more ideal development effects,and also provide reference for other radio and television network companies to adjust their strategies.