Research On The Expansion And Transformation Strategy Of News Anchor Ability In The Era Of Intelligent Media

With the application of 5g technology,big data technology and artificial intelligence technology,the news media industry has officially entered the era of intelligent media.All media should speed up their integration and innovation,make full use of the Internet platform and broaden their communication media.At the same time,we should constantly innovate according to the needs of the audience and find out the role orientation and voice of news communication.The application of artificial intelligence technology,especially the application of AI intelligent anchor,has brought great challenges to the traditional news anchor.In order to adapt to the changes of the development of the times,news anchor should constantly expand its ability and speed up its transformation and development.In the era of smart media,the application of various advanced technologies and intelligent technologies,the diversification of audience needs and the transformation of entertainment,and the application of AI intelligent anchor jointly promote the expansion and transformation of news anchor ability.In the research process,this paper first analyzes the basic qualities that news anchors should have,discusses the performance of news media reform in the era of intelligent media,and puts forward the ability that news anchors need to expand in the era of intelligent media.Such as information management ability,advanced technology application ability,news literacy level and intelligent media communication voice,etc.Only in this way,in the era of intelligent media,news anchors can use advanced intelligent technology to screen the required information from a large amount of data information,and form their own subjective understanding through information screening and judgment.At the same time,it uses advanced intelligent technology to provide technical support for the writing,production and information collection of its news manuscripts,so as to improve the richness and diversity of its news content.Finally,through the rich communication voice and paralanguage of news anchor,the news content can be accurately and vividly transmitted to the audience to enhance its appeal.The transformation strategy of news anchor in the intelligent media environment can be carried out from three aspects.First,we should seek conceptual innovation,lead the era of intelligent media,reshape the role through ideological transformation,highlight the personalized level and personal packaging,and improve its social influence;Secondly,we should enrich the communication content,guide the topics of public opinion,give full play to our knowledge and skill level,improve the ability of news interpretation and comment,enrich the content of language expression and control the emotional investment.Finally,we should optimize self-cultivation,improve the level of specialization,continuously improve its intelligent media operation ability,reasonably select the broadcast voice,control emotional investment and create its personalized charm.