Research On Infringement Risk And Ethical Regulation Of Content Automation Production In Artificial Intelligence Marketing

With the explosive growth of big data,the significant improvement of computing power and the development and maturity of artificial intelligence algorithm learning,the application of artificial intelligence technology has entered a new stage.As the frontier field of artificial intelligence technology application,the marketing industry has gone deep into all links of marketing,such as data collection,algorithm recommendation,intelligent learning and intelligent production.Especially,represented by the content production of advertising marketing industry,a large number of artificial intelligence creations have been invested in marketing activities.Compared with traditional marketing content production,the production of artificial intelligence greatly improves the efficiency of content production,can have an all-round insight into consumers from a more computational and scientific perspective,and timely capture consumers’ dynamic feedback;With the help of information data capture and analysis,the products of artificial intelligence can also be delivered to the audience with richer personalized content and more accurate arrival mode.However,while technology development promotes the prosperity of production economy,it is also accompanied by a large number of legal and ethical problems.Artificial intelligence technology is based on big data Internet.In the process of automatic production of artificial intelligence marketing content,the infringement risk of data collected by artificial intelligence,the copyright infringement of artificial intelligence products and the ethical problems of artificial intelligence are becoming more and more serious.In view of the above problems,based on the theoretical framework of normative ethics,the author uses the case analysis method and in-depth interview method to analyze and discuss the infringement risks and ethical issues of the automated production of artificial intelligence marketing content.This paper is mainly divided into five parts,the first part is an introduction,which introduces the research background,research objectives,research significance,research ideas and methods,and literature review;The second part is the elaboration of the theoretical framework,which mainly analyzes the theoretical connotation and applicability of the theory of normative ethics;The third part explains the concept,characteristics and specific processes of content automation production,lists typical content automation production cases,and the fourth part analyzes the ethical irregularities brought about by infringement risks,and predicts the problems that may be faced in the future development of the industry through interviews with 30 experts and scholars in the fields of artificial intelligence,advertising and marketing,and ethics;At the same time,it proposes feasible ethical risk regulation measures based on both theoretical and practical aspects;Finally,the fifth part starts from the future development trend of artificial intelligence marketing,summarizes the development trend of the industry and the suggestions of experts and scholars,points out the research defects and deficiencies of this paper,and puts forward a prospect for the development of the discipline industry.