| Museum is a cultural symbol of a city and a region,a space for the memory,accumulation and display of the city’s history and culture,and an important cultural tourism resource for the sustainable development of the city.Due to the characteristics of coordinating cultural undertakings,cultural industry and tourism industry,the cultural tourism function of museums has become increasingly prominent,and gradually become an important carrier to display the unique history and culture of a city,enhance the attraction of cultural tourism of a city,and enhance the sense of cultural identity of citizens.With the continuous development of the national economy and society,the tourism market presents a more connotation demand.In the new era of the integration of culture and tourism,museum tourism has the value and function of art appreciation,cultural learning,leisure and entertainment,and gradually plays a leading role in the development of public cultural services and tourism,becoming one of the important ways to improve people’s cultural identity and life happiness.In order to better play the cultural function of museum tourism,the state has issued a series of policy documents,which provide a strong policy support for the development of museum tourism.In academic research,most studies on museum tourism in recent years focus on development planning.It has been applied as a conventional conclusion that museum tourism can enhance citizens’ sense of cultural identity.Few scholars have conducted research on specific paths for museum tourism to enhance citizens’ sense of cultural identity.Taking Hunan Provincial Museum and Shandong Provincial Museum as the research object,this paper adopts the qualitative research methods of grounded theory,participatory observation and on-site interview to explore and study the specific ways of museums to enhance tourists’ cultural identity.The research content mainly includes the following aspects.The first part is the introduction.This part introduces the research background,research significance,research methods and technical routes.The second part is the theoretical basis and literature review.Firstly,the connotation and application of tourism experience theory and scene theory are systematically expounded,which are taken as the theoretical basis and theoretical guidance framework in turn.Secondly,the research progress in the fields of museum tourism and cultural identity is reviewed,the coordinate position of this research in related research is defined,and the possible breakthrough direction of this research is pointed out.The third part is the research design,research findings and discussion.In this study,Hunan Provincial Museum and Shandong Provincial Museum were selected as research objects.Data collection and collation were carried out through participatory observation,network retrieval and on-site interview.The research was carried out according to the following contents: Firstly,the connotation of online tourist reviews was interpreted based on scene theory and tourism experience theory combined with text data,and the profound meaning contained behind the words was explored.Secondly,concept extraction,category extraction and story line development are carried out step by step according to the normative coding procedure of grounded theory.Finally,the story line is improved.On the basis of clarifying the specific influencing factors of museum tourism to promote cultural identity,the path of museum tourism to promote cultural identity is described by careful logical relations,and the formation mechanism of cultural identity is analyzed.The fourth part is the research conclusion,countermeasure suggestion and research prospect.The research shows that museums enhance the sense of cultural identity by acting on the main and secondary paths of tourists in the process of tourism.:(1)The main path is to set up a good cultural travel image before tourism to generate tourism motivation for tourists and increase the possibility of tourists to travel to museums.In tourism,by creating cultural environment and using scene narrative logic to meet the needs of tourists,tourists can have a good travel experience;(2)The secondary path is to further enhance the cultural identity of tourists through tourist evaluation and behavior intention after the tour.Based on the conclusion of this study,museums should play the main function of culture,tell the cultural stories well,and pay attention to the tourism function to guarantee the cultural narrative in realizing the comprehensive value of "shaping tourism and complementing literature with tourism".In the end,this study points out the shortcomings in the research process,and puts forward specific suggestions for further research.The innovations of this study are:(1)Taking "museum" as an observation window to explore the problem of "Museum tourism enhances citizen cultural identity" is an expansion and supplement to the research on the formation mechanism of citizen cultural identity.This study analyzes the cultural functions of museum tourism from a micro perspective,extends the research on the mechanism of cultural identity in museum tourism formats,and builds a logical bridge between tourism formats and cultural identity.(2)This paper scientifically deconstructs "How museum tourism can enhance civic cultural identity" and makes clear the path of museum tourism to enhance civic cultural identity.In the deconstruction and path research of this study,the first is to introduce scene theory and tourism experience theory,use scene theory to analyze the scene narrative logic of museums,and deconstruct the role of museum tourism "scene" elements in promoting tourists’ cultural identity.This paper analyzes the types of museum tourism experience by using tourism experience theory and deconstructs the role of museum tourism "experience" elements in promoting tourists’ cultural identity.The second is to use the theory of roots to construct and describe the path of museum tourism to enhance cultural identity,clarify the specific elements and ways of museum tourism to enhance cultural identity,and the research results make clear the path of museum tourism to enhance civic cultural identity. |
