Research On The Development Path Of Museum Tourism In China Under The Background Of Culture And Tourism Integration

As the practice of culture and tourism integration in China continues to enrich and the degree of culture and tourism integration continues to deepen,museum tourism has become one of the hot issues of social research nowadays.As a major public cultural service institution,museums have rich cultural tourism resources,lasting and unique tourism attraction,and are important carriers of tourism development,and have unique advantages in the development of cultural tourism integration.At present,museums in China have actively carried out relevant practices about museum tourism,but in the face of the growing public demand for cultural tourism and the need to build a strong socialist cultural state,the development of museum tourism in China is still inadequate.Therefore,this paper relies on the development opportunity of cultural tourism integration,takes museum tourism as the research object,based on practical and relevant theoretical guidance,and strives to build up the development path of museum tourism,in order to help the high-quality development of museum tourism in China.Firstly,based on the perspectives of both the supply side of museums and the demand side of tourists,this paper analyzes the current situation of museum tourism research at home and abroad in a more systematic way through literature collection and research,while defining the concept of museum tourism and laying a theoretical foundation for the research of the development path of museum tourism.Secondly,the SWOT analysis method is applied in the macroscopic perspective to analyze the various influencing factors of Strengths,Weaknesses,Opportunities and Threats for the development of museum tourism in museums,combined with relevant typical cases.Then the various factors are matched with each other and analyzed systematically to get four combination strategies of Strengths-Opportunities(SO),Weaknesses-Opportunities(WO),Strengths-Threats(ST)and Weaknesses-Threats(WT),which provide decision basis for studying the development path of museum tourism in China.Again,based on the development strategies derived from SWOT analysis,the dynamic development path of museum tourism in China is proposed in four dimensions: policy orientation,supply-side reform,brand building,and demand feedback,based on both supply and demand sides of museum tourism and combined with the successful practice of museum tourism in China.First,policy-oriented,guide the high level of museum development,for the development of museum tourism to build momentum and empowerment.Second,the supply-side reform of museum tourism from three aspects: capital and talent,museum tourism resources and tourism services.Third,build diversified marketing channels,build museum tourism brand,and realize the docking of supply and demand.Fourth,the establishment of feedback mechanisms,through an in-depth understanding of the needs of tourists to better promote the supply-side reform of museums,so as to form a virtuous cycle of development path,to achieve the economic and social benefits of museums.Finally,the safeguard measures for the development of museum tourism in China are proposed to guarantee the quality of museum tourism development and build up a positive interaction between museum tourism development,heritage conservation and historical and cultural inheritance.