Research On Livestreaming Commerce Of People’s Daily Under The Background Of Rural Revitalization

The country thrives when the country thrives.In the report of the 19 th National Congress of the Communist Party of China,it was proposed that the "three rural issues" should always be the top priority of the work of the whole Party,and the rural revitalization strategy should be implemented.Since 2020,the livestreaming commerce industry has flourished,played an important role in promoting agricultural product sales and employment and economic recovery after the COVID-19,and become a new way and channel to help China’s rural revitalization.This paper takes the People’s Daily’s report on livestreaming commerce from January1,2019 to December 31,2022 as the research object.Based on the framework theory,it uses the content analysis method,the literature analysis method,and the case analysis method to explore the media framework and content form characteristics of the relevant reports,and explores the People’s Daily’s reporting strategy for livestreaming commerce in the context of rural revitalization,It is expected to provide reference for other media to report livestreaming commerce.Through the analysis of the content characteristics of the People’s Daily’s report on the livestreaming commerce,from the form of expression,the report style is mainly communication,followed by comments;The coverage of the report page is basically complete,with the majority of Focus News;There are many kinds of columns and many reporting perspectives.In terms of content,attach importance to the theme of promoting agricultural income,and give consideration to the theme of consumption and sales and employment entrepreneurship;The attitude tends to be positive in general,and employment and entrepreneurship,are the main;The report covers a wide range of regions,with the largest number in the eastern region;Official information is highlighted in subjects concerned,and the voices of all parties are shared.Based on the above analysis,we further explore the framework construction of the People’s Daily’s report on the livestreaming commerce.Specifically,the thematic framework at the macro level is summarized as the framework of promoting agricultural income,the framework of consumption and sales,the framework of employment and entrepreneurship,the framework of problem regulation and the framework of industry transformation;In the narrative framework of the medium level,the plot framework is straightforward,the news elements are complete,the topic framework focuses on the background and oral presentation,and Expressively objective and neutral;In the language framework of the micro level,the high-frequency words in the report reflect the universality of the report subject,pay attention to the social environment and the new changes brought by the livestreaming commerce.In the image symbols of the report,the live photos enhance the sense of the scene of the report,the cartoons improve the readability of the report,and the charts are more professional and vivid.To further explore the strategy of the People’s Daily’s livestreaming commerce reporting in the context of rural revitalization,first of all,the People’s Daily’s livestreaming commerce reporting makes good use of the way of storytelling to tell the news,which is reflected in the large number of stories,a large number of details and oral reactions,which are more infectious,and the typical characters’ reports lead the value orientation,and the use of pictures to tell stories is more powerful.Secondly,the People’s Daily’s livestreaming commerce reporting mainly focuses on positive publicity to show new social changes.Finally,the report presented the results of rural revitalization from the perspectives of the theme,the region and the language of the news.