Research On Internet Marketing Strategy Of TalkhChikher Joint Stock Company In Mongoli

Internet and social media marketing is a new trend in modern marketing development,and Mongolia is still in its infancy.Mongolia’s online name accounts for 68% of the total population,about 2.2 million people.The number of Mongolian Internet users and users of social networking sites has increased year by year.Among social networking sites,Facebook,twitter,youtube and instagram are the most influential,and their use has become very common regardless of social status.Facebook is the largest social platform among them with 2.45 billion active users,while Qzone is the second with 1.225 billion users.Google+ ranks third with 500 million active users.Tencent and Weibo have 300 million monthly active users.Twitter has 175 million monthly active users.The fastest growing social platform is Instagram with 1 billion monthly active users and 386 million followers.Businesses are increasingly using these social networking sites for internet marketing for greater benefit.These sites allow the food industry to conduct marketing and advertising campaigns to reach target consumer groups.This kind of marketing campaign can achieve fast conversion due to its low cost and good structure.So,Talkh Chikher JSC has improved the way of marketing and developed a program to effectively introduce internet marketing.Consumers are tired of traditional advertising tools such as TV ads and newspaper banners,which can lead to inefficiencies,cost overruns,inaccessibility and insufficient end-users.The best way to solve these problems today is to use the internet and social networking sites as marketing and advertising tools.After years of development,Talkh Chikher JSC has formed its own core products and brand recognition.The company should further strengthen the research and development of core products and create brand-name products under the environment of great development of the industry in the future.And use the advanced marketing theory as a weapon to guide the marketing activities of the enterprise,realize the production,management and sales of products with marketing as the core,truly take the customer as the center,improve the market management level of the enterprise,and then improve the economic efficiency and market share of the enterprise.Rate.This paper summarizes the industry advantages,competition risks,development trends and industry competitiveness that Talkh Chikher JSC faces.At the same time,it systematically integrates the marketing strategies of Talkh Chikher JSC’s product network strategy,price strategy,channel strategy and promotion strategy,and proposes an effective marketing mix strategy in the process of product marketing.