Research On The Content And Form Of Financial Videos On Bilibil

With the continuous progress of science and technology,smart phones are becoming more and more popular.People are used to getting information from mobile phones every day.In this process,the way the audience receives information has changed dramatically.With the expansion of the scale of network video,video creation has gradually penetrated into various subdivisions and developed different vertical categories.Among them,financial video is an emerging category in recent years.In the context of the vigorous development of financial video,this paper relies on the professional data platform "Xinzhan",selects the current representative financial video frequency of station B as the research object,and combs the development history,current situation and trend of financial video of station B through literature analysis;The object of this paper is determined by sampling survey;Through the case analysis method,the selected cases are analyzed to provide strong support for the conclusion of the paper;Through content analysis and comparative analysis,the content text and relevant indicators of the selected samples are interpreted,and the characteristics of the financial video of station B in topic selection,emotional tendency,cover and title,picture and sound,duration and presentation mode are summarized.As one of the important video platforms for the audience to obtain information,station b aggregates rich financial videos,with fast update frequency and high click through of head videos,which brings content and form different from traditional financial videos.This paper hopes to provide reference for the creation of financial video in the future by analyzing the content and form of financial video.