Research On Classification Of Narrative Categories And Interactive Content Mechanisms For Destination Short Videos Based On Machine Learning

For tourists or potential travelers,short travel videos are a means of self-expression and a crucial factor in influencing travel decisions.They’re also an essential tool for users to obtain travel information.For tourism destinations,short travel videos are a crucial marketing channel.Therefore,exploring the significance of short travel videos for tourism destination marketing is essential.Tourism marketing involves telling stories about tourist destinations.Based on different narrative structures used in short videos to tell the story of a destination,this study defines four different narrative categories: showcase-oriented travel videos,introduction-oriented travel videos,recommendationoriented travel videos,and tour guide-oriented travel videos.The narrative characteristics of each category are defined,their primary features are described,and their machine characteristics are summarized.Based on the summarized machine features,machine analysis methods extract features from the four categories of short travel videos,and supervised classification models are used to predict and classify narrative category.After classification,the short videos are described based on their features to help tourism destinations understand the main characteristics of different narrative categories of short videos.Secondly,using one-way analysis of variance,the study investigates whether the four narrative categories have an impact on user engagement.It also explores the persuasive effects of narrative transmission and cognitive persuasion in two paths of different narrative categories.Different persuasive effects have different decision-making values for tourism marketers.Finally,the study uses machine learning algorithms to explore the interactive relationship between different narrative categories and narrative content.The results show that showcase-oriented and tour guide-oriented travel videos have higher user engagement.Showcase-oriented travel videos are most effective in stimulating user emotional expression and are essential for user behavior conversion.Tour guide-oriented travel videos can provide more useful information,and users will integrate and judge cognitive information,resulting in cognitive persuasive effects.These persuasive effects have a strong impact on potential travelers with travel intentions.In addition,the study provides reference guidelines on how to choose different narrative content for different narrative categories.