In-depth Research On User Relationship In Microblog Super Topic

The rapid development of social media provides an interactive place for virtual communication,and the increasing number of e-sports users provides conditions for the research on the deepening of the relationship between e-sports users.E-sports users,such as interest social interaction linked by friendship,supplement and expand the traditional interpersonal relationship dimension based on blood,geography and business relationship.As a representative of the gathering place of interest groups,microblog super topics not only have strong traffic,but also complex interaction and social relations among users.This study firstly summarizes the development of e-sports,super topic and user relationship,then takes e-sports super topic as an example to conduct an interview on the deepening of user relationship and conducts a grounded analysis according to the interview content.Through the grounded theory research method,the construction path of deepening user relationship in e-sports super topic is obtained.Since the three types of deepening are all rooted in the relationship deepening,the causes of deepening user relationship are mainly based on universal factors such as individual user needs,individual user behaviors and environmental factors,and supplemented by special factors such as usage habits,individual personality and group communication.At the same time,users will show specific behaviors of interaction before and after following each other on microblog,adding Wechat and meeting offline.Users who follow each other will communicate in super topics,under the homepage of microblog and after private messages.After adding Wechat,users will communicate in one-to-one chat,moments and fan groups.Decide on the fantasy expectations,self-presentation,and feedback after offline meeting.These specific behaviors will maintain the attraction between users and ensure their long-term interaction and deepening of the relationship.Finally,this paper describes the positive and negative effects revealed in the communication process of e-sports super topic users,and reflects on the problems such as irrational,group polarization,information cocoon room and puts forward countermeasures.Through the research on the deepening of e-sports super topic user relationship,it can be summarized that microblog and Wechat,as virtual communication platforms,have become the means to understand users’ real life.Pure online communication can also establish friendship,and real interaction is only one of the factors to promote the relationship communication,but not indispensable.Compared with virtual communication,real communication also needs to face communication problems.Both of them are ways for individuals to establish relationships.In the age of social media,it is not advisable to belittle virtual interactions.