Analysis Of Luo Xiang’s Media Image In ’Luo Xiang Said Criminal Law’

Under the background of the change of information dissemination environment and the rule of law in an all-round way,Luo Xiang,as a social elite group and a disseminator of professional discourse,how to position his role in the new media environment,how to use new media technology and dissemination content to shape his own media image,how the media image shaped affects the audience,and what factors drive Luo Xiang ’s dissemination of law popularization.These are worthy of our in-depth discussion.Firstly,through the review of literature,this paper combs the media evolution and media bias of law popularization and Luo Xiang,and further explores the communication value of law popularization video on Bilibili platform.Then,the representative ’ Luo Xiang said criminal law ’ of the Bilibili platform was selected as the research object,and the case analysis method,content analysis method and questionnaire survey method were used to present the main body(account creator),present the content(self-presentation,others present),present strategy(narrative strategy,scene strategy,perspective strategy),driving factors(social and cultural factors,technical factors,social factors).A comprehensive study was conducted to analyze the effect and experience of Luo Xiang ’s media image presentation in ’ Luo Xiang said criminal law ’.This paper is divided into five chapters.First of all,in the first chapter,the introduction part introduces the research background of this paper,sorts out the relevant research status,and puts forward the research value.The second chapter combs and answers ’ who is Luo Xiang ’and what is ’ Luo Xiang said criminal law ’;how to define the media image;what are the similarities and differences between law popularization and ordinary mass communication in the new media communication mode.In the third chapter,the overall content of Luo Xiang ’s media image presentation in ’ Luo Xiang said criminal law ’ is sorted out,and the self-presentation and other presentation of media image are discussed in detail.The fourth chapter,in-depth analysis of ’ Luo Xiang said criminal law ’ in Luo Xiang media image presentation strategy.The fifth chapter explores the driving factors of Luo Xiang ’s media image in ’ Luo Xiang said criminal law ’;the sixth chapter analyzes and summarizes the effect and experience of Luo Xiang ’s media image presentation in ’ Luo Xiang said criminal law ’ through questionnaire survey and audience comments on B station.By studying the personal media image of the legal workers represented by Luo Xiang,it is helpful to shape the media image of the legal workers in the new era and provide reference and inspiration for the dissemination of legal knowledge.