Liu Xiang's Media Image As An Example To Look At The Myth Of News Dissemination

The purpose of news reporting is to inform people of what has happened lately in the world. Reality is the root of news, journalists must objectively reflect the fact, but in real news dissemination, news tendentious must be given more attention. However, how they can keep balance? This is because that the news dissemination except for take language skills and visual skills, still employ the operation of Myth mode. They deliver their intention meaning in the way of build myth image, so it is a normal state that the contradiction of the mews' objectivity and tendentiousness can be ablated according to the myth communication manner. Currently in media criticism field, many scholars have noticed and put forward the problem of the myth communication manner of the news. They myth theory provides the new research methods and academic perspective, which leads the media criticism theory's unceasingly enrich and develop, and results in the further thinking of news dissemination.Liu Xiang is originally an unknown athlete, but since won the first gold medal in the men's 110 meters hurdles in 2004 Athens Olympic Games, he is considered to be the pride of the Chinese nation, the national pride, even the pride of the yellow. Especially after media publicity and rendering of Liu Xiang, the public deeply convinced that he can win the first prize at the 2008 Beijing Olympic Games. But no one has thought of that because of foot wound, Liu Xiang exit the racing field when the game is about to begin. At the time, all kinds of opinions including supporting, denounced and doubtful filled with the media. A year later, Liu Xiang back in the IAAF Shanghai Golden Grand Prix and the Eleventh National Games has won the championship, doing so well. Especially in the November 24,2010, Guangzhou Asian Games athletics finals in the men's 110 meter hurdles, Liu Xiang,9 to 13 seconds personal best to win the season championship, not only broke the third consecutive tournament record, and became history as the first Asian to win three consecutive 110-meter hurdles champion players. So, Liu Xiang, once again become the focus of media attention. Liu described the experience of twists and turns, not only for he had a great influence on the public and social impact is enormous. In this one, how the media what kind of role play? Why news media has so much power? These issues deserve careful consideration.In this paper, using documentary research, qualitative analysis, comparative analysis, text analysis and other methods, while the use of semiotic analysis of the major theoretical myth of news dissemination. Mainly in the media image of Liu Xiang, for example, analysis of media coverage of the period of his embodied in myth. Meanwhile, the media and media coverage Liu Xiang of China basketball star Yao Ming to compare reports of athletes, the media in the news media revealed the hidden myth. At the same time sum up the myth of the news media and the audience for Liu himself the impact of society as a whole, to further deepen the mythology of journalism and communication studies, critical theory to promote the further improvement of the media to reveal and reflect on the process of news dissemination in the media reflect a variety of bias. News spread through the myth of analysis so that the audience in the modern media under control of the right to speak, able to keep a cool head, and will not lose right from wrong, independent thinking.