Narrative Strategy Of International News Report

With the development of media technology,the change of traditional transmission and receiving relationship,the participation of multiple narrative subjects creates a new context for international communication,and the inherent differences of political culture and values between China and foreign countries,the external communication needs to adapt to the situation and adopt new narrative strategies.Sixth Tone,the English-language new media agency of Thepaper.cn,hired foreign media professionals as editorial team members to tell Chinese stories in the language that foreign audiences are accustomed to and willing to accept,and achieved good communication effect.In this paper,the theoretical framework and research path of narratology are adopted,text analysis and content analysis are used to study the strategies of Sixth Tone news report in terms of narrative elements,narrative structure and narrative interaction,and some innovations are made in terms of research objects and perspectives,with a view to providing references for the innovation of international news narrative strategies and the development of narratology theories in the digital era and globalization era.The research finds that the current international communication narrative is facing a new context,and the overlapping of Chinese and foreign narrative contexts requires that the Chinese narrative issues can be connected with the international narrative issues;Macro narrative and micro narrative complement each other,and the overall external communication needs to form a narrative framework with both macro policies and micro stories.The integration of traditional media narrative and new media narrative forms is bound to enhance the audience’s interactive participation in narrative thinking and narrative forms.In recent years,Chinese media have made positive and beneficial explorations in the field of external communication,but on the whole,there are still problems such as single narrative elements,outdated narrative structure and lagging narrative thinking.The Sixth Tone narrative element has the attribute of cross-cultural integration,allowing foreign journalists to be the narrator,to integrate Chinese and Western narrative perspectives to tell the micro issues of Chinese society and the hot topics of the international society,to pay attention to the bottom masses and the anonymous people in Chinese society,to represent the real and diverse Chinese people,and to reflect the common humanistic care of China and the world.The narrative structure focuses on the innovation and integration of the characteristics of Chinese and Western narrative structure.The narrative structure of the text and video takes into account the reading habits of foreign readers.The narrative rhetoric adopts the rhetorical strategy of "common sense" to reach consensus and empathy,and pays attention to the intertext and dialogue in cross-cultural communication,ultimately promoting the common ideas and values of cross-cultural communication.Narrative interaction pays attention to the use of participatory interactive narrative forms,writing the "simultaneous" and "presence" of Chinese society and foreign audiences in time and space narrative,constructing a new discourse space and time.In general,Sixth Tone’s narrative strategy focuses on mutual understanding,promotes cross-cultural dialogue and interaction in content and emotion,and ultimately promotes the unity of values.