Visual Design And Application Of QR Code In Regional Culture Along Yellow River

The Yellow River originates from Qinghai Province,and the regions along it are rich in cultural resources.However,with the development of society,there is no systematic concept and image of the Yellow River culture in people’s minds.Some users do not have a very accurate understanding of the provinces through which the Yellow River flows,and they do not have a clear concept of the types and styles of the characteristic cultures in each province.As a result,they have a homogenized impression of various cultures in different provinces.The reason for the above problems is that the culture in each region has not formed a cluster effect,and there is no publicity mode in line with the social needs and development level.Therefore,it is of great significance to carry forward the regional culture along the Yellow River by deeply exploring the local regional cultural characteristics,systematically displaying the regional cultural characteristics of each province,and propagating the regional culture along the Yellow River by means of modern scientific and technological means and channels.In recent years,QR code has been widely used in the market and has taken a place in daily life.This kind of communication media,which presents a huge amount of internal information after scanning,can enable users to deeply understand the source of traditional culture.Based on the regional cultural symbols along the Yellow River,the appearance of the two-dimensional code is designed to help the public understand that the two-dimensional code carries the relevant content of the Yellow River culture.It is an important early measure to promote the regional culture along the Yellow River to generate visual appeal to the audience with the unique and novel two-dimensional code image and profound cultural concept.This topic discusses how to inject fresh vitality into Yellow River culture through the practical research of regional culture along the Yellow River and QR code.The cultural gene of pattern modeling and color language is extracted from the typical regional culture along the Yellow River,the visual expression of two-dimensional code is optimized,and the sense of heritage and modernity of the picture is strengthened.The purpose is to help the audience establish the initial impression of the regional culture through the personalized design of QR code,so as to improve the public’s cognition of the regional culture of the provinces along the Yellow River.In order to promote excellent traditional national culture and Yellow River culture through this study.This paper is divided into three parts: First,through the integration and sorting of the regional culture along the Yellow River,to provide content support for the creation of art two-dimensional code of the provinces in the Yellow River basin;Secondly,the reading principle,design method and modeling characteristics of the regional culture along the Yellow River QR code are deeply analyzed and interpreted,and the relationship between the identification point and color and background in the regional culture QR code design is discussed.Finally,the visual design of QR code of regional culture along the Yellow River is practiced,and the specific surrounding design and application of artistic QR code design works are carried out.Regional culture is taken as the main content of information communication,and the Yellow River culture with rich heritage is disseminated to the society through the derivative means of scientific and technological development.