Research On The New Media Marketing Tactical Strategy Of Cross Border E-Commerce Companies

In the era of rapid development of social media and the Internet,new media marketing is of crucial significance for enterprises to increase traffic entry,improve brand communication capabilities,and improve business performance.Under the impact of the epidemic,the global economy as a whole is relatively sluggish,and market competition is increasingly intensifying.In the current difficult global economic environment,cross-border e-commerce companies cannot adapt to the unpredictable market with their original marketing model.In order to further develop,the formulation and optimization of new media marketing has become an important part of cross-border e-commerce companies.Cross-border e-commerce company A hopes to achieve the strategic goal of sustained and stable performance growth in the current economic environment.Therefore,by studying the current problems of cross-border e-commerce company A’s new media marketing and finding solutions,re improving the company’s new media marketing,and seizing the highland of new media marketing with new operational ideas and methods,it is an imperative path to achieve the company’s strategic objectives.This article takes cross-border e-commerce company A as the research object,and first introduces the overview and industry status of cross-border e-commerce company A.Further analysis using SWOT aims to discover the necessity of improving and optimizing the new media marketing of cross-border e-commerce company A.After that,this article designs a questionnaire based on the 4I theory to investigate the user experience of cross-border e-commerce company A under new media marketing through a questionnaire survey.Combining 4I marketing theory,descriptive analysis and cross analysis are conducted on the data collected in the questionnaire.Find out the existing problems and reasons of cross-border e-commerce company A in new media marketing through the analysis results.In the four aspects of interest,personality,benefits,and interaction,this paper proposes targeted improvement suggestions for the current new media marketing strategy of cross-border e-commerce company A by drawing on relevant successful cases of new media marketing,in order to improve the operational efficiency and core competitiveness of cross-border e-commerce company A.