| Semiconductor is an important product of the information age,leading the reform and innovation of science and technology.The semiconductor industry is a strategic,basic and leading industry supporting economic and social development.With the rapid development of science and technology in China,China has always attached great importance to the development of semiconductor industry,and has also given support to semiconductor enterprises.In July 2020,the State Council promulgated several policies for promoting the high-quality development of the integrated circuit industry and software industry in the new era,which clearly pointed out that the semiconductor industry is the key core to lead the scientific and technological revolution and industrial reform,and should focus on guiding and supporting policies and funds,promoting the attention of the whole society to the development of the semiconductor industry,It can be seen that the semiconductor industry has good development prospects and great market space.China’s semiconductor industry started late.However,with China’s great attention and support to the semiconductor industry,China has become the largest and fastest-growing semiconductor market in the world.In terms of technology R & D,China is also at the forefront of science and technology.The semiconductor industry has become one of the leading industries of China’s diversified economy.Taking ZM Technology Co.,Ltd.as the main research object,this thesis deeply analyzes the market prospect of semiconductor and the feasibility study of the project from the aspects of industrial environment and competition,products and services,operation,finance and financing,and makes reasonable planning and suggestions for the future development of ZM Technology Co.,Ltd.Starting from the development status of the company,this thesis analyzes the market situation,industry situation and competition,finds the core competitiveness of the company,determines the long-term strategy of enterprise development by analyzing the operation and finance of the enterprise,and then persuades investors to invest and avoid business risks,so as to lay a solid foundation for the long-term development of the enterprise.The main research methods of this thesis are: qualitative research method of literature,quantitative research method of data and so on.Conduct in-depth research and Analysis on the existing references,find out what the enterprise can learn from,and provide a theoretical basis for the strategic development of the enterprise.At the same time,this thesis analyzes and explores the overall data of the semiconductor industry and the operation data of the company,formulates the strategic plan of sustainable development,and provides valuable information and suggestions for the development of enterprises.In the environment of economic diversification,the research and development of semiconductor technology has been accelerating,and semiconductor enterprises have sprung up.Semiconductor technology has made new breakthroughs in the fields of communication and industrial control.The characteristic is that during the special period of COVID-19 outbreak,people’s demand for telecommuting has been aggravated,and the consumption of chips from communication to computer has shown an upward trend.Based on the author’s relevant work experience and customer resources,he has established his own semiconductor agency company.This thesis aims to combine the theoretical knowledge learned in the MBA course of the school,apply what he has learned,deeply tap the broad business opportunities behind the company’s existing business,write a business plan,and use financing to expand the business scale of the company. |
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