A Study On The Competitiveness Model Of Knowledge Service Transformation Of Educational Publishing Institutions In China

With the development of information technology and the advent of the era of knowledge economy,people have more diverse channels to obtain information knowledge,and the demand for high value information knowledge is getting higher and higher.With the emergence of knowledge economy,the publishing industry is also moving towards the direction of knowledge service transformation.Especially educational publishing,because of its dual attributes of education and publishing,has a natural advantage in the transformation stage of knowledge service,but the publishing industry has not taken an obvious advantage in the market competition at present.At present,most of the researches on the transformation of knowledge service in educational publishing focus on specific platforms,measures and development direction,and there are few researches on the competitiveness model established by specific dimensions of enterprises.In order to study the changes in the competitiveness of Chinese educational publishing institutions in the transformation of knowledge services,based on user satisfaction,literature research,case study,questionnaire and other research methods are adopted to make an empirical analysis of the collected data.On the basis of literature review and preliminary research,based on the previous human SCP analysis model and the measurement elements of user satisfaction,from the perspective of practical application,four assumptions of enterprise competitiveness are put forward,that is,product content,marketing service,social function,scientific and technological equipment have an impact on each dimension of enterprise competitiveness.Based on the feedback survey of user satisfaction and the comparison and summary of previous studies,the suggestions and measures for educational publishing institutions to carry out the transformation of knowledge service in the future are obtained,including product content optimization,diversified marketing services,integration of social attributes and strengthening of technology integration.