A Study On The Causes And Countermeasures Of Internet Pan-entertainment Phenomenon From The Tipping Point Theory

With the rapid development of China’s economy and society,as the quality of people’s lives continues to improve,various pressures also follow.At some point,we seem to have involuntarily fallen into a vicious circle of “everything can be rolled up”.Under such irrational excessive competition,the pressure becomes increasingly difficult to vent.At this time,the public urgently needs superficial,instantaneous instant gratification to comfort themselves,as a result,the trend of pan-entertainment has become a sought-after remedy for some individuals.With the rise of network media,pan-entertainment phenomenon pervades every aspect of society,whether it is the highly anticipated entertainment industry,or the thriving short video platform.Whether it is the virtual world or real life,entertainment has indeed become the yardstick for measuring value.When all seriousness can be joked about,and any genuine knowledge and insights are allowed to be mixed with humor,people also find themselves trapped in the shackles of pan-entertainment while pursuing freedom.Based on this,this study takes the “Tipping Point Theory” as a new perspective,and uses literature analysis,case analysis,and survey methods to study the causes and countermeasures of Internet Pan-entertainment Phenomenon.Firstly,recent literature on network entertainment phenomenon,tipping point theory,and related information are reviewed to clarify the research subject and approach.Secondly,by analyzing the “Ma Baoguo incident” as a typical example of the popularization of network entertainment and analyzing its negative impact on society.Subsequently,through empirical research using a survey questionnaire,make an in-depth analysis of the current situation of network pan-entertainment,to prove the significance and value of analyzing the causes of internet pan-entertainment phenomenon from the perspective of tipping point theory.Then,the article aims to gain insight into the reasons for the widespread popularity of network entertainment in the internet environment from the perspectives of the three popular laws of tipping points: “Key Person Factors”,“Attachment Factors”,and “Environmental Power Factors”.Finally,based on the tipping point theory,the article proposes targeted and effective countermeasures to curb the popularization of network entertainment,including cultivating the positive guidance role of special groups,enhancing the attachment of content and culture,strengthening supervision and legal construction.