A Research On The Communication Motivation Of “CP” Fever In Idol Groups

Under the background of the national carnival craze of “CP”,“CP” in the idol group has also become a hot phenomenon among fans in the idol field at present.“CP” in the group is a very minority among many types of “CP”,but it can cause no less heat than other types of “CP”,which has become a typical wave of fans’ star-chasing at present.By means of participatory observation,in-depth interview,text analysis and other research methods,this study studies the three elements of the communication process,namely the transmitter,the receiver and the media.From the perspective of the promoter,the capital behind the cultural industry regards the “CP” relationship within the group as a kind of emotional commodity boosted by business.Depending on the choice and promotion of the capital behind it,it meets the needs of the female consumer market and becomes an upgraded and upgraded idol product,which is widely sought after by female fans.From the perspective of the recipient,that is,the fans,it is found that the fans are in a group of “CP” idealized compensator topia,to escape the pressure and unease of the real society by “CP”,and then to ease the social pressure and emotional pressure of the fans,while bringing double male enjoyment to the female fans,It can also satisfy the fans’ lack of highly purified ideal intimate relationship.From the perspective of media,now is the era of rapid development of Internet technology.New media technology provides the supply for the popularity of “CP” within the group,and this supply is divided into four categories: The visibility,methods and means of the content are the increment of the content,the common time and field of fans and the accelerated consumption of emotional products.The fans have more sense of participation and creative ability,which provides support and mass dissemination for the output of “CP”content within the group,and also strengthens the cohesion of the fan group and expands the size of the group.From the above three aspects,I deeply understand that the popularity of “CP” in the league is the result of the joint action and communication of many parties,which is not only short of the output of the messenger and the support of the media,but also the pursuit of the fans.Therefore,it is expected to make a more in-depth study on the micro level under the macro concept of “CP” culture,understand the motivation of the hot “CP” phenomenon in the group,increase the public’s cognition of “CP” in the idol industry,and change the stereotype.