The Influence Factors Of The Performance For The Content Output Of "We Media" For Agriculture,Countryside,and Farmers

As the name implies,"agriculture,countryside,and farmers we media" is "we media " with agriculture,rural and farmers,At present,the mainstream we-media platforms mentioned in China mainly refer to Watermelonvideo,Bilibili,TikTok,Kuaishou,Dayuhao and other medium and short video platforms,the specific mode is the process of shooting,editing the content and uploading it to the network;As the CPC Central Committee in recent years the deployment of the rural revitalization strategy and the construction of beautiful new countryside work advance,actively implements the 19 big instructions about rural revitalization and modern new rural construction,and in recent years the government of agriculture and rural areas and farmers related Pratt & Whitney policy,more and more from rural migrant workers choose to stay in rural hometown development,also more and more rural students learn home construction home.In the past two years,the time node of the country vigorously developing the rural economy is just in line with the rapid development of the we-media industry,some villagers back from cities who have studied,worked or worked in big cities,and villagers back from cities with special skills,began to try to combine "agriculture,countryside and farmers" with "we media",In this way,the rural food scenery,life fun,expertise or rural craft skills through the network to show fans across the country,the use of agriculture,rural areas and farmers "we media" to improve the rural cultural life,show the spiritual outlook of the modern new countryside,and at the same time,and can obtain considerable benefits from it.At the same time,it can also better let the city understand the countryside,let the countryside be conserving the city.Although in the academic circles in recent years,scholars have gradually begun to study the methods of realization and influencing factors of our media,there are relatively few articles and topics studying the specific performance influencing factors of the realization of "we media" in agriculture,rural areas and farmers.In this paper,the data sample of we-media account output from the content output of agriculture,rural areas and farmers of TikTok platform,which has the largest influence and data volume,is taken as the main research object,By selecting the data of the creators of rural we media content published by the TikTok background Data service website as a sample,After three months,Through the steps of data grasping,screening and the standardization sorting,Obtain 902 valid samples,The location of the sample of creators are from 31 provinces and regions,And relying on the framework of 4I network integrated marketing theory,Put forward some assumptions that some independent variables in the personality characteristics,interaction characteristics,interesting characteristics,and interest characteristics within the theoretical framework have an influence on the content output performance of agriculture,rural areas and farmers,And,using the methods of mathematical statistical and modeling analysis,To verify whether the factors proposed by the research hypothesis may have an impact on the content output performance of agriculture,rural areas and farmers;at the same time,This paper also divides the samples into two sample groups according to the top 10 ranking of the output value data of the creators of the samples and the ranking from 11 to 31,The sample of creators is divided into: the developed areas and the underdeveloped areas of agriculture and rural industries,Through the linear regression of the dependent variable proposed in the paper,Then compare whether the data sample effect of the independent variable on the dependent variable,In as to analyze the creators of the developed areas and the creators of the underdeveloped areas of rural areas and farmers,What factors are significant or not different in the output performance of our media in agriculture,rural areas and farmers;According to the more important influencing factors in the conclusions of this paper,To give some reasonable suggestions and play a guiding role for relevant practitioners and researchers,agriculture,rural areas and farmers,meanwhile,this study also has some practical significance,Through the study on the influencing factors of the output performance of the three rural "we-media" content,it certainly can provide data support and theoretical reference for the platform operators and relevant regulatory authorities,In this way,to operation the strategy can be optimized more targeted and the regulatory points can be set more targeted to improve the regulatory mechanism.