Research On New Media Marketing Strategy Of H Health Food Company

As economic and social development has brought improved living standards,people expect a higher quality of life and pay greater attention to food safety and healthy eating.Against this backdrop,the health industries have ushered in better development opportunities,and the scale of the health and wellness foods industry is also constantly expanding.With the development of mobile internet,new media marketing methods are getting more and more popular.As an enterprise specializing in the research,development,production,and sales of red dates and related health foods,H Health Food Company actively applies new media marketing methods for enterprise promotion and product sales to expand the influence of the company and products further,and increase market share while keeping in line with the trend of the industry and technological development.However,the company’s practices of implementing new media marketing strategies were unsatisfactory and exposed many problems.Therefore,researching the new media marketing strategy of H Health Food Company is of great significance for it to find better ways to carry out new media marketing and enhance its influence.Based on the Innovation,Interest,Interaction,and Individuality 4I marketing theory,this paper adopted research methods such as employee interviews and consumer surveys to understand the new media marketing situation of H Health Food Company.It found that problems exist in new media marketing strategies,such as a lack of creativity in marketing campaigns,product individuality,and undiversified interactive forms.The paper then systemically proposed an optimization plan around the four aspects of innovation,interest,interaction,and individuality of 4I marketing theory,mainly including:(1)Enhance the innovation of the product and implement more interesting marketing campaigns through various methods;(2)Increase product marketing incentives to meet consumers’ diverse interests and demands;(3)Improve the timeliness of interaction and expand various ways of interaction;(4)Enhance product individuality and innovate marketing methods.By proposing the above optimization strategies,this paper aims to enhance the competitiveness of the company’s new media marketing strategy,expand the influence of the company and its products,and further promote product sales.The main conclusion of this research is: by analyzing the company’s new media marketing strategy based on the 4I marketing theory,this paper identified the problems that existed in the four aspects of innovation,interest,interaction,and individuality.After considering the company’s actual situation and conducting targeted analyses,this paper proposed corresponding optimization solutions to improve H Health Food Company’s new media marketing strategy,enhance its new media marketing effectiveness,and promote its product sales.