Research On Marketing Strategy Of ZX Company

The field of integrated circuit chip is an industry that has just grown up in recent years.Integrated circuit chip is an equipment part that combines various circuit devices together to adapt to more complex work by using the latest semiconductor technology.It is widely used in various kinds of electronic communication products.Looking to the world,at present the better developed countries in this field are the United States and Europe and other economic and technological developed countries.Although our country started late,it has been rising up with the support of national policies in recent years,and has also achieved relatively rapid development in recent years,pushing into the forefront of the development of integrated circuit chips.In the future,the key industry of state development will be in the cutting edge field such as integrated circuit chips,so the analysis of the present situation of the development of related industrial enterprises and breaking the limit of enterprise development has important theoretical and practical significance to the field of IC industry.ZX company since its establishment,after decades of years of accumulation and precipitation,the company has become the industry advanced enterprise in the field of integrated circuit chips,but the positioning and development degree is quite same with ZX company enterprise there are many,in order to reshape the ZX company in a leading position in the market,based on the current situation of the development of the company,through analysis of the internal and external factors such as environment,competition environment,Put forward the adjustment plan to its marketing mix strategy,formulate more scientific marketing strategy in line with the development of enterprises.Based on the 4P marketing theory,this paper puts forward a series of marketing strategies from the aspects of product,channel,promotion and price.At the product level,ZX Company can adjust its products by improving product innovation ability and strengthening product quality,so that it can better adapt to the consumer market.At the price level,the pricing standards and pricing basis of different products should be sorted out in more detail,and the comprehensive pricing should be based on the production cost of products.In addition,it is necessary to strictly control the product prices of the market in which they belong,and make quotations according to the characteristics of different regions.In terms of channel promotion,all channels need to develop in a balanced way,especially the channel of agent and dealer and the channel of online live broadcasting platform construction.In addition,supporting service guarantees should be provided for channel construction,such as timely solving difficulties in channel construction and setting up risk prevention and control mechanisms.In terms of sales promotion,diversified sales promotion methods are adopted for sales promotion,such as combination of product pricing,expansion of upstream and downstream partner markets,strengthening sample management to promote cooperation,and actively undertaking industrial promotion meetings combining technology and marketing.In addition,in order to ensure the effective implementation of the marketing strategy,it also puts forward the safeguard measures from the aspects of reshaping the marketing ideas,improving the organizational structure and function division system,strengthening the maintenance of customer relations,training employees to improve the comprehensive business ability of employees and Internet+construction.Make the adjusted marketing strategy more scientific and reasonable.