| 5G mobile communication technology is an extension of previous communication technologies.It has the characteristics of low delay and high speed,and plays an important role as a medium for the Internet of everything(Io E).But in China,5G communication technology still remains in the theoretical and technical level,and has not been achieved the true Internet of everything(Io E)stage.In addition,it suffers a lot from all kinds of international repression.That is why the 5G concept has cooled down in recent years.There are many benefits to delving into 5G business development strategies.From the point of view of communication operators,it will help promote the high-quality development of 5G services and enhance the core competitiveness of enterprises.From the point of view of national strategy,it will help promote the digital development of the economy and society,strengthen the research,development and application of new technologies,and comprehensively empower the transformation and upgrading of the economic society.This thesis takes G Cable Network Corporation as the research object.G Cable Network Corporation,a subsidiary of China Broadcast Network(CBN),has obtained the commercial license of 5G and became the fourth largest mobile operator in China.In the development process of 5G business,G Cable Network Corporation also faces lots of challenges such as5 G network construction lagging behind in some regions,single business model,lack of synergy between 5G mobile service service and cable service,lack of promotion experience.These challenges may restrict the development of 5G services.This thesis would like to deeply explore the objective economic,population situation of G province,and the development of other communication operators,and fully combine with the current situation of G Cable Network Corporation.Firstly,this thesis will sort out relevant theories of enterprise strategy,and summarize the strategic research on communication operators in recent years.Secondly,this thesis will analysis the problems existing in the process of 5G business development of G Cable Network Corporation,then analysis the internal and external environment by PEST model and Porter’s Five Forces model,so that we can preliminarily work out the types of 5G business development strategies basing on SWOT matrix.Thirdly,this thesis will conduct a questionnaire survey according to four dimensions of SPACE matrix,so that we can get further determine the 5G business development direction of G Cable Network Corporation.Lastly,this thesis will formulate strategic goals and implementation measures for 5G business development,so as to ensure the high-quality development of 5G business in the fierce competition environment among communication operators. |