Study On The Audience’s Emotional Interaction Of Urban Emotional Drama

At present,the aging society has brought about a serious economic weakness.In order to actively cope with the aging population and improve the population structure,the country has adjusted and optimized the marriage and childbearing policy,striving to create a social atmosphere of superior marriage and childbearing.However,according to the marriage rate data released by the Ministry of Civil Affairs and the current situation of the spread of social anxiety about love and marriage,the intention of the age-appropriate group is relatively low,and it is urgent for all parties to make efforts to cultivate and guide the age-appropriate group’s positive views on love and marriage.As a popular program type,movies and TV plays have a certain influence on the audience’s concept guidance.Urban emotional dramas,which reflect modern people’s emotional state and love and marriage experience,should achieve the dissemination effect of alleviating love and marriage anxiety and helping people to form a healthy view of love and marriage.Relying on the Internet technology,the relationship between urban emotional dramas and audiences has broken the one-way transmission and receiving relationship,and presented a more diversified interactive relationship.The audience interaction of urban emotional drama has a certain influence on the communication effect of urban emotional drama.In this paper,the finalists of the 29 th,30th and 31 st China TV Golden Eagle Awards and award-winning urban emotional dramas "Ode to Joy","All is Well" and "I’m Fine from Where I Am" are selected as the research objects.Based on the interactive ritual chain theory of Randall Collins,this paper studies the audience emotional interaction of urban emotional dramas.First,the article analyzes the initial conditions of audience interaction ritual chain of urban emotional drama.Then,through the data crawling and emotion analysis of the interactive text of the audience of the urban emotional drama,the paper explores the operation process of the interactive ceremony of the audience of the urban emotional drama.Finally,this paper studies the effect of audience’s emotional interaction,and finds that the proportion of negative emotion in audience’s interactive texts is greater than that of positive emotion,indicating that the audience has a low degree of recognition of the concept of love and marriage conveyed by urban emotional dramas.At the same time,the research also found that in the process of audience emotional interaction of urban emotional dramas,there are some problems,such as derailing plot and reality,insufficient construction of interactive scenes,imperfect interaction rules,and lack of effective norms of audience interaction behavior.In view of the above problems,the paper proposed corresponding improvement paths from the three aspects of the producers,distributors and audiences of urban emotional dramas.In order to provide a better interactive experience for the audience of urban emotional drama,so as to promote the beneficial guidance of urban emotional drama to the audience’s views on love and marriage.