Research On The Secondary Creation Of B Station’s Guochuang Animation

Animation,as a film and television culture,first appeared in China in the 1920 s.As a anime subculture in the ACG field,it was initially introduced by Japan and spread more widely with the prosperity of the Internet.After entering the era of short video,with the empowerment of online audio-visual communication technology and the visual shift in online entertainment culture,more and more ordinary netizens have joined in the creation of animation works.Among them,a large number of enthusiasts who love China’s domestic animation culture have launched many excellent original works on social media,and more people have started to create these national animation for the second time,forming a rich content and unique form of subcultural landscape,with a trend towards advancing into the field of mass culture.An important base for these secondary creators to gather is the BILIBIL website.This article is mainly based on the participatory cultural theory,and studies the secondary creation practice of BILIBILI China Animation.Firstly,it introduces the basic situation of BILIBILI animation,China Animation and their secondary creation;Then,from the perspective of production subject and content production,it combs the basic practice of the secondary creation of BILIBILI China Animation,analyzes three typical accounts and works,and points out the basic characteristics of this participatory culture as a "post figurative culture";Then,it discusses the artistic essence,social and cultural significance of this practice,and believes that it has the characteristics of poaching and misappropriation,collage and reconstruction,resistance and subversion,which shows the practical significance of the current network folk grassroots culture to express self feelings,build communities and their cultural identity,spread China’s excellent culture,and even promote the development of the animation industry,meeting the needs of its producers and consumers;Finally,this article analyzes the problems existing in the second creation of BILIBILI China Animation.On this basis,it is proposed that we should improve the law,strengthen the content management system on the platform,enhance the communication responsibility of creators,and guide this young subcultural practice through the joint efforts of consumers to promote the positive,healthy,and sustainable development of China Animation’s animation secondary creation.