Research On Knowledge Dissemination Strategy Of Video "Hardcore Half-Buddha Immortal" In Bilibili Website

Knowledge communication is in the bonus period.As a new carrier with high fitness,the middle video enters the field of knowledge communication,which is the general trend for all media to participate in knowledge production and the inevitable result of user demand quality transformation.Bilibili website,as the domestic leading middle video community,provides an excellent field for knowledge dissemination.Among the many creators on the platform,"Hardcore Half-Buddha Immortal",as a representative of the new generation of video accounts in the knowledge category,has successfully accumulated nearly 6.5 million fans,more than50 million likes and more than 550 million views in just two years by virtue of its high-quality knowledge content and unique communication strategy,and has gained wide attention inside and outside the industry as a dark horse.In terms of account positioning,"hardcore Half-Buddha Immortal" adopts PUGC production mode with UP as the core creator and team-assisted creation,and disseminates knowledge through the middle video.It publishes content in the name of the UP owner,establishing the image of a knowledgeable online celebrity.In terms of knowledge selection,it focuses on the media knowledge based on skills to grasp the diverse needs of the target audience.In terms of product creation,the middle video products in the knowledge category are presented in the form of "text + emoticons +dubbing".Jokes are used in the expression,and a large number of parody emoticons are used to neutralize the information hardness of knowledge and promote the transformation process of knowledge.The topics and perspectives mainly focus on finance and economics,which the author of UP is good at,and then gradually expand to the field of pan-knowledge,focusing on the general anxiety of young groups to answer questions.In terms of commercial realization,the high-profile attitude of "earn bread" not only constitutes the profile of the person,but also becomes the knowledge content to enhance the commercial value and liquidity of the account itself.In terms of matrix building,the linkage of multi-platform accounts and the linkage of large and small accounts within the site jointly constitute its knowledge system.In addition,the cooperation with other UP owners also produces a chemical effect greater than individually.These not only make the knowledge dissemination of "Hardcore Half-Buddha immortal" in middle video favored by the audience,but also provide practical reference for other creators.Behind the brilliant data performance,the knowledge dissemination of the middle video by "Hardcore Half-Buddha Immortal" is still inadequate.The loss of audience attention and the uncontainable trend of entertainment and commercialization are not only the dilemma faced by "Hardcore Half-Buddha Immortal",but also the common problem encountered by the creators of we media in middle video for the knowledge dissemination.How to break out of the bottleneck,need more attempts and thinking.