Research On We Chat Public Account Service Of University Libraries In China Based On User Satisfaction

As modern science and technology as well as information technology constantly develop and the mobile Internet era comes,the frequency for people to use mobile clients exceeds computer clients.In the meantime,it has brought the emergence of many new media have also emerged,in which We Chat as one of them has a large number of users.Under this background,traditional libraries are faced with great opportunities and challenges,and they have also accelerated their own media integration,transformation and development,and launched We Chat official account operation and service.We Chat official account service of library helps to optimize the restriction of time and space by traditional methods at present.It can not only innovate users’ information acquisition methods and promote their utilization of various literature information resources,but also enhance the interaction between library and users and narrow the distance between them.However,the We Chat public account service development of libraries in the colleges and universities of our country is not optimistic,which still exists problems such as the unclear type positioning,the necessity to perfect functions,the poor interaction and so on.The "Five Elements of User Experience" model is taken as the basis,the actual situation of libraries in colleges and universities and users is combined,the design is carried out from four influencing factors such as visual satisfaction,functional satisfaction,value satisfaction,and user satisfaction,and a user satisfaction model that conforms to the We Chat public account of university libraries is constructed.Based on this,a survey questionnaire is designed,and a questionnaire survey on 31 colleges and universities is conducted,the SPSS22 is used to make the validity,reliability and regression analysis,so that the validity of the model is verified.Finally,according to the model impact factors,the concrete countermeasures to optimize the We Chat official account service of libraries in colleges and universities are proposed,including guaranteeing the certification of We Chat official account,rationally positioning the official account type,designing the aesthetic style that complies with the users,updating the basic framework in real time,optimizing operation functions,etc.