A Research On The Dissemination Of BILIBILI Knowledge Video

In recent years,with the rise of popular science short videos,the number of knowledge videos on video platforms is increasing rapidly.Sex knowledge video,as a relatively scarce knowledge content in offline channels,is also growing rapidly in various video platforms with the rise of popular science video.Among them,the growth rate of knowledge video content in Station B in 2021 reached 1994%year-on-year,which is the fastest among all video platforms.Correspondingly,the content of sexual knowledge is also the fastest growing and the most complete,and has formed certain communication characteristics.The dissemination of high-quality knowledge videos can make up for the sexual knowledge reserve of people who lack sex education,which is of great social significance.Therefore,this paper decides to base itself on Station B.From the three dimensions of communication environment analysis,communication strategy analysis and communication evaluation,this paper studies the sexual knowledge video communication of B station,hoping to sort out the current situation and characteristics of sexual knowledge video communication of B station,and explore the advantages and disadvantages of B station in sexual knowledge video transmission,so as to put forward relevant countermeasures to help B station improve the effect of sex knowledge video transmission.In order to achieve this research purpose,this paper establishes the selection principle of "representative up owners of sexual knowledge in B station",and determines six up owners as the main research objects through the specific requirements of "the number of fans is more than 200000","continuous update" and "vertical digging of sexual knowledge content",and all the video contents in 2021 are used as research samples.Through more than half a year of actual use of B station,content text analysis and questionnaire survey as the main research methods.Sexual knowledge videos have good communication conditions in Station B.In the external social environment,the overall acceptance of sexual topics in the social atmosphere is relatively limited,the quality and quantity of sexual knowledge content acquired through family and school channels are very worr y,and the sexual knowledge demanders themselves will avoid embarrassment and convenience.In fact,the Internet is used as an important channel to obtain sexual knowledge.Because of the strong atmosphere of knowledge community in Station B,the platform encourages the development of knowledge content to provide a good environment for the development of sexual knowledge videos,while ACG culture attracts a large number of young users,and the age of user groups coincides with the characteristics of people who need sexual knowledge.Content of sexual knowledge exists in B station huge consumptive crowd.Station B’s own sexual knowledge content dissemination strategy is mainly reflected in the three dimensions of content,expression and push.In terms of content strategy,Station B’s sexual knowledge video topic selection structure is diverse,fully combined with audience preferences,and skillfully combined with current affairs hotspots to produce content.In terms of expression strategy,the situation transfer strategy is widely used in the content of sexual knowledge in Station B.The use of props and context skillfully alleviates the sensitivity of the topic of sexual knowledge,while focusing on the role of interesting,narrative environment and narrative discourse,to maximize the sense of embarrassment in the process of telling sexual knowledge.In the push strategy,the sample up owner fully considers the user’s usage habits and user preferences,and selects the avatar,title and push mode pertinently.After the research of communication environment and communication strategy,combined with the first-hand information collected by questionnaire survey and the experience of using station B,the communication effect is briefly described from three perspectives of knowledge,faith and action,and the advantages of interesting,hard-core and highly interactive content of sexual knowledge video communication in station B are summarized.In the channel,there are the advantages that the user’s age characteristics match the knowledge needs and the content push mechanism is conducive to screening high-quality knowledge content.The main problems are the homogenization of content and fragmentation of knowledge production at the level of content producers,the inaction of official organizations at the level of platforms,the polarization of content quality,and the rigidity of auditing mechanism.For this reason,The platform needs to establish a content classification system to increase participation,optimize the audit mechanism,and content producers can improve the quality of content,innovate the way of expression,and appropriately increase the frequency of updates to help the further development of the B site knowledge content sector.