Research On The Production And Dissemination Of News Short Video In "Sichuan Observation" Tik Tok Account

As a new media form,short video not only changed the way the public obtains information and expresses opinions,but also changed the form of news information release and content presentation.Following the trend of media integration and relying on its own resources and talent advantages,Sichuan Radio and Television Station opened the "Sichuan Observation" Tik TOK account to develop news short video to accelerate the realization of the goal of in-depth media integration.TInternal factors such as the strengthening of media functions,the development and survival of media,and the construction of discourse systems,as well as external relationships such as the environment,platforms,and users,are important driving forces for "Sichuan Observation" Tik TOK account to develop news short video services.From the perspective of specific news practice,the “Sichuan Observation” Tik Tok account has optimized the production and dissemination of news short video in an all-round way,so that it can meet the strategic thinking of “mobile first” and meet user’fragmented,social and scenario-based information needs.In terms of production,the news short video of “Sichuan Observation” Tik Tok account is constantly changing and innovating,breaking through the geographical and circle restrictions imposed by local radio and television media in terms of regions and circles,taking globalization and diversification as an important direction for obtaining news clues,expanding the range of topics and characters for news reporting,and realizing the beautiful vision of co-creation with users through multi-body cooperation.In terms of dissemination,the news short video of “Sichuan Observation” Tik Tok account has broken the old thinking mode,combined with the characteristics of Internet communication,continuously improved the speed and frequency of updates,to create“explosive” content under the decentralized recommendation mechanism of recentralized production,and by strengthening the application of visual and auditory elements,to arouse users’ emotions and emotional resonance,effectively realizing the transmission of information and value.However,in the important node of integration,innovation,transformation and upgrading,the news short video of “Sichuan Observation” Tik Tok account still has the contradictions of obstructed value output,insufficient information density,and imbalanced emotional expression.On the basis of adhering to the bottom line and original intention of the news media,properly handle the relationship between economic and social benefits,solve the contradiction between “traffic first” and“content is king”,and realize the effective conversion of traditional thinking and Internet thinking are important measures for local radio and television media to seize the initiative in communication,occupy the public opinion guidance,lead the mainstream thinking,and sing the main theme.