Construction And Dissemination Of Henan Cultural Image From The Perspective Of Cultural Symbol

Henan,situated in the Central Plains,boasts a splendid culture and a long history.It has nurtured a plethora of cultural treasures,being one of the significant origins of ancient Chinese civilization.Hence,Henan is recognized as the "Chinese Culture Museum" and an essential cradle of Chinese culture.In Henan,we can feel the unique charm of the Central Plains culture,which is reflected in various aspects such as human history,geographical environment,folk customs,cultural heritage and so on,however,An immediate challenge that needs to be addressed is the effective preservation and dissemination of the Henan culture.Taking the cultural tourism project "Unique Henan·land of dramas" as a case,the objective of this article is to examine how Henan’s cultural image is established and communicated by examining its cultural symbols,and propose corresponding innovative paths in order to better promote and inherit Henan culture.This paper adopts three methods: case analysis,field investigation and network text analysis.Firstly,through the case analysis and field investigation of the "Unique Henan·land of dramas" project,the diverse characteristics of Henan’s cultural image and the cultural symbolic significance contained in it are revealed.Secondly,through the content analysis of relevant platforms and the sentiment analysis of user comments,the communication effect and existing problems of Henan’s cultural image were explored.Finally,innovative paths such as developing cultural and creative products in a diversified way,strengthening cultural communication channels,and to enhance the promotion and inheritance of Henan culture,suggestions are put forward to elevate the caliber of cultural products..The results show that Unique Henan·land of dramas,as a representative of Henan culture,has strong regional characteristics and cultural symbolic significance,and it plays a positive role in promoting and inheriting Henan culture.However,the dissemination of Henan culture still has problems such as single content and outdated communication methods,which need to be improved in innovative ways.Therefore,this paper puts forward innovative paths such as diversified cultural and creative product development,strengthening cultural communication channels and improving the quality of cultural products,to promote and preserve Henan culture more effectively.