| With the rapid development of science and technology and the rise of the trend of media convergence,many new news forms have innovated the practice form in the field of news production,and the participation of technology has brought a different news production mode and representation logic to the news practice.In this context,interactive news,with its unique characteristics of "interactivity" and "narrative," has become a very distinctive emerging news practice.How to "tell stories" in interactive news,how to express news after introducing user participation,and how to embody its interactivity in the news narrative have become the thinking of this new practice.China News Award creative interactive works as a model of domestic interactive news.In this paper,the author selects five winners of the China News Awards from the 28 th to the32 nd China News Awards as the research samples.Under the basic framework of He Chun’s news narratology,the author further analyzes the narrative voice of interactive news from the perspective of "narrator" and "narrative perspective." From the perspective of "narrative time" and "narrative mode," the narrative grammar of interactive news is analyzed.From "the presentation form of narrative works," "the interactive design of narrative works," the narrative discourse of interactive news is analyzed.From the perspective of "Acceptance scene" and "the degree of interaction between the receiver and the news text," the narrative reception of interactive news is analyzed.In this paper,text analysis and case analysis are used as research methods.After analyzing the content of the samples,we can find out the narrative characteristics of interactive news:(1)At the level of narrative voice,the narrators of interactive news are mainly the dominant narrators who take the initiative to speak and the framed narrators who participate in the interaction;The narrative perspective of interactive news mainly includes zero focus perspective of summary report,internal focus perspective of emotion,external focus perspective of display and performance,and multiple and comprehensive composite perspective.(2)At the level of narrative grammar,the narrative time of interactive news is mainly represented by non-chronological sequence and synoptic-scene deformation.At the same time,this paper summarizes three kinds of interactive news narrative modes,namely,the main clue leading mode presupposed by the author,the multi-thread triggering mode of readers’ free exploration and the intermittent transition mode of multiple narrative blocks in series.These three modes bring readers a strong sense of participation and experience.(3)At the level of narrative discourse,the presentation forms of interactive news works are mainly characterized by H5,diversification,dynamic interactive narrative process,personification of protagonists and theatricalization of stories;In addition,the interactive design of interactive news works mainly includes three types: interface response,path selection and role playing.(4)At the level of narrative reception,the reception scenes of interactive news are mainly represented as the real and restored reception scenes,the technical virtual reception scenes and the deep immersion reception scenes.;The interaction degree between the news receiver and the text presents the characteristics that the interaction is dominated by the medium and low level interaction,supplemented by the high level interaction,and realizes the user-driven "personalized" interaction.Finally,this study tries to provide countermeasures for the mass media interactive news innovation practice,optimize the effect of interactive news dissemination,and better realize the social value of interactive news. |
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