Reflection On The Content Production And Development Of The "Chinese Festivals" Series

Henan Satellite TV,based on traditional Chinese festivals,adhering to the creative concept of "relying on culture,ingenious conception,technology empowerment,and excellent production",has launched a series of cultural TV programs with traditional culture as the core,such as Tang Palace Banquet,Yuanxiao(Filled round balls made of glutinous rice-flour for Lantern Festival)Wonderful Tour,Tomb Sweeping Festival Wonderful Tour,Dragon Boat Festival Wonderful Tour,Qixi Wonderful Tour,and has been popular in 2021.On the one hand,this provides a development path for the modernization transformation of excellent traditional Chinese culture that can be used for reference,and on the other hand,it also allows the little-known second and third tier provincial-level satellite TV in the middle and lower reaches of the industry to see the password for going out of the industry again.After two years of sedimentation,Henan TV has not lacked high-quality reproductions,but the weak state of creation is also evident.How to ensure that cultural program creation is "eternal youth" rather than "fleeting",and steadily take a long-term development path is a difficult problem that the program team needs to consider at present.This paper takes the 16 programs of Henan Satellite TV’s "Chinese Festival" series from the 2021 Spring Festival Gala "When the Tide Will Not Let You Go" to 2023 "National Wind and Magnificent 2023 Yuanxiao(Filled round balls made of glutinous rice-flour for Lantern Festival)Wonderful Tour" as the research object,and uses text analysis,in-depth interviews and questionnaires to analyze the programs,trying to explore the content production of the "Chinese Festival" series,To answer questions such as how traditional culture can be innovatively disseminated and the transformation path of second and third tier provincial-level satellite TV.The introduction section of this article first reviews previous research on the "Chinese Festivals" series of programs,and finds that there are currently more praises and less reflection on the "Chinese Festivals" series of programs.The research object is mainly limited to programs in 2021.Taking this as the starting point,this article elongates the timeline,expands the observation perspective,and conducts in-depth analysis from a more holistic and macro perspective.The main body of this article summarizes the historical background and innovative points of program creation,and then analyzes the content production strategy from the perspectives of concept,technology,content,form,channels,etc.It is found that the program still needs to be further optimized and improved in terms of model transformation,brand building,commercial profitability,copyright awareness,etc.Finally,based on the previous analysis,inspiration and suggestions are proposed for the innovation and dissemination of traditional culture,the transformation of second and third tier provincial-level satellite TV stations,the construction of urban image,and the development of cultural tourism.