A Study On Reconstructing The Role Of Music Radio Hosts In The Perspective Of Mobile Media Scene

With the increasing maturity of mobile Internet and the gradual popularization of mobile intelligent terminal devices such as mobile phones,mobile Internet media is also maturing,and people have ushered in a new era.In the era of mobile Internet,mobile media is not only a convenient tool for communication between people,but also includes a series of life services,thus forming a mobile media scene with interactive communication as the attribute.According to the concept of "new media —— new scene —— new behavior" in the "media scene theory".In the mobile media scene,the new scene brought by the new media brings new vitality to the traditional broadcasting,the new media changes the communication scene of the traditional broadcasting,and the change of the communication scene leads to the change of the needs of the audience.At the same time,the audience’s listening habits,listening psychology will also change.In the context of profound changes in media,music broadcasting belongs to typed broadcasting as an important part in the transformation of traditional broadcasting.Through continuous transformation,music broadcasting releases its own communication potential energy,and gives full play to its own advantages to find accurate positioning,so as to enhance its own competitiveness.As the main body of music radio,—— the host of music radio should also reconstruct his own role in the new media environment.Based on merowitz’s "media scenario theory" and the idea of "media is environment" in media environment theory,the research method adopts literature analysis method and case study method to study the role reconstruction of music radio host in the perspective of mobile media scenario.This paper mainly discusses the role reconstruction of music radio host in the perspective of mobile media scene from four main parts.The first part mainly discusses the new features of media scene faced by music broadcasting and the influence of mobile media scene on music broadcasting,which gives it a new image;the second part is the core chapter of this paper,which mainly analyzes the role of the music radio host in mobile media scene,mainly drawing on the idea of "media is environment" in media environment,and takes Shanghai dynamic 101 host as a typical case.This paper analyzes the role of the mobile music radio host in the context of the perceived environment and symbolic environment;the third part mainly explains the motivation of the role reconstruction in the third part mainly discusses the realization path of the role reconstruction of the music radio host in the mobile media scene.This paper studies the reconstruction of the role of music radio hosts in the mobile media scene,hoping to provide some guidance and enlightenment for the role reconstruction of traditional music radio hosts in the new media environment.