The Transformation Of Advertising Creativity From The Perspective Of Metauniverse

A sudden COVID-19 in 2020 will make the global economy go down.In this general environment,the concept of the universe will be heated up rapidly in 2021 driven by leading enterprises in various industries around the world.Just as the development of the Internet relies on the development of IT technology,the metaverse also relies on "BIGANT" technology,which includes blockchain technology,interaction technology,electronic game technology,artificial intelligence technology,network computing technology,and the Internet of Things technology.These six technical pillars are not only huge technology spires,but also a whole reshaping of the traditional industry means of production and industrial division of labor layout.In this great fusion of digital technology,influenced by digital technology,consumers,advertising companies,and advertisers in the binary space undergo interactive integration,gradually reshaping the business format.This article uses case analysis,literature analysis,and empirical analysis to study the transformation of advertising creative methods in the metaverse.The purpose is to explore and reveal the difficulties of advertising creative methods in the metaverse.Combining with relevant case studies of advertising creative methods in the metaverse,relevant experiences are summarized and organized into strategies for advertising creative transformation in the metaverse perspective,providing reference for advertising practitioners,Help them better cope with the challenges of the future metaverse market.Through the above research,the following research conclusion can be drawn: the metaverse will have a huge impact on the future,redefining human experiences in social,entertainment,work,and other aspects.In the metaverse space,virtual advertising has also become an important marketing tool.In order to keep up with the pace of the times,advertising creative methods need to keep up with the pace of the metaverse,constantly innovate,and propose strategies for content relevance,creative originality,and enhancing audience participation based on the current problems of advertising creativity,such as being in a dominant position,competing with others,etc.The aim is to provide practitioners with a feasible path reference for the transformation of advertising creative methods from the perspective of the metaverse.