| Emotion is an indispensable element in program creation.Infiltrating emotion in the process of communication can stimulate the audience’s resonance and produce a strong influence on public opinion.The appearance of love observation variety show provides a new carrier for emotional communication.The love observation variety show innovatively adopts the form of "simple social interaction+star observation" to record the details and feelings of the daily communication between the simple male and female guests in the love house,promote the emotional exchange by inserting task links,and interpret the emotional interaction between the guests from different perspectives by star observers.The love observation variety show can continuously activate the audience’s emotion,and continuously spread and strengthen the emotion.This type of program,as a medium for conveying social information and guiding emotional trends,has also played an important role in spreading a positive outlook on marriage and love,guiding audiences to pay attention to and think about marriage and love issues.This research takes the love observation variety show in 2021 as the research object,and from the perspective of emotional communication,first analyzes the content of love observation variety show,and summarizes its characteristics of emotional communication.The love observation variety show can bring about phenomenal topic discussion,which is inseparable from the emotional factors.Emotion,as a link between the program and the audience,is indispensable in the dissemination process.This type of program exhibits a tendency towards emotional expression in terms of character image,theme emotions,link settings,language tendencies,and audio-visual expression,which can stimulate the audience’s emotions after watching the program.In the process of audience watching,the program and the audience built an interactive ceremony with the characteristics of love observation variety show.The communicator created an interactive ritual space by setting up a pseudo environment,and created a common focus of attention by setting up emotional issues.The audience fostered emotion in this space,expressed emotion,generated emotional resonance in the role substitution,and exchanged emotion in the dialogue interaction,To achieve emotional coexistence in the form of "hitting CP".The circulation of emotions between individuals and groups is also ongoing.In the program,the guests conduct Impression management and self decoration when participating in interaction,showing a new emotional communication and performance state,and the audience also carries out commercialized emotional consumption in this process.Secondly,use in-depth interviews to understand the impact of emotional communication.Through interviews,it was learned that the program has had an impact on the audience’s emotions,cognition,and behavior,forming new emotional tendencies,marriage and love values,and social behavior patterns.However,the increasing popularity of love observation variety show is accompanied by the uneven quality of the programs.After the popularity decreases and enters a flat development period,love observation variety show should weaken too much interference,so that the audience can get a sense of companionship,identity,and freshness from it.Through the transmission of emotion,the audience will have emotional resonance,and the emotion will be widely recognized and accepted by the audience,Thus achieving the role of conveying values. |