| In recent years,the domestic variety show market has undergone tremendous changes.Idol-cultivation talent shows have been suspended,classic and old-fashioned variety shows have declined,entertaining variety shows have been weak,and the variety show market lacks programs with emotional resonance and value guidance.In this context,variety shows focusing on social reality have become the focus of industry development.Among them,marriage and love observation variety shows stand out.This type of show returns to its origin and focuses on marriage and love topics that are generally concerned in today’s society.It not only has entertainment properties,but also has certain social value and significance,providing audiences with a window to observe real problems,triggering The audience thinks,causing a heated discussion in the society.The major video platforms focus on the hot topics of marriage and love in real life,continue to innovate from the perspectives of social identity,age group,emotional stage,etc.,to achieve content differentiation,and successively produce and broadcast marriage documentary,love social reasoning and other marriage and love observation reality shows,has become an important support for domestic variety shows.The thesis takes marriage and love observation variety shows as the research object,from the perspective of social reality observation,studies the production innovation of marriage and love observation variety shows,analyzes the problems that arise in the process of observing social reality,and discusses how such programs can be innovative.To achieve a high degree of fit with social reality,in order to achieve the purpose of strengthening the observation of social reality.The study found that marriage and love observation variety shows innovated program production by setting up a realistic double mirror space,creating a daily reality show guest positioning,building a diversified observation room guest pattern,and breaking through the traditional design ideas of variety show links.In-depth discussion of marriage and love and gender topics that are generally concerned by the society,respond to social pain points,increase the authenticity and watchability of the program,and shorten the distance between the program and the audience.In the two spaces of the real scene and the observation room,the correct values of marriage and love are continuously output in response to the social real problems in marriage and love,so that the audience can establish a "mirror" self-identity,and generate emotional resonance and reflection.While the "blowout" growth of marriage and love observation variety shows,there are also some problems in the innovation of content production,namely,the process and modelization of program production,the de-realization of program content,and the crisis of trust caused by the commercialization of marriage and love relationship packaging,etc..To this end,the paper proposes an innovative strategy for this type of program to strengthen the observation of social reality: by digging out the different levels of marriage and love relationship,creating a "marriage and love +" program integration form,etc.,to enlarge the perspective of the program,and to promote the content to break the circle;The most realistic state,reducing the deliberate emotional atmosphere,strengthening the reality of the guest setting,reconstructing the content of the program,and restoring the real life;the variety show creation team needs to keep the content sensitive at all times,keep pace with the times,do a good job of self-iteration and upgrade,and produce with High-quality content of social meaning and value. |