Interaction Design Of Mobile Customization Platform From The Perspective Of User Experience

In the increasingly competitive business environment,enterprises provide personalized customization services to attract consumers’ attention,and online customization platforms for various products continue to emerge.However,most online customization platforms only realize the basic functions of customization from the technical aspect,and few are designed from the user requirements,and do not adapt to the mobile end,so there are various problems in user experience.Interaction design focuses on user requirements and takes user behavior as the design object,which is an important part of user experience design.Therefore,it is of great practical application value to seek interaction design schemes that meet user requirements and improve the user experience of online customization platform.In this paper,the user experience evaluation of the existing mobile customization platform is firstly used to understand the user requirements for the customization platform and the existing use problems,so as to determine the interaction design factors for the study.Then,according to relevant literature research,six kinds of interaction design schemes were designed,which were composed of different navigation design patterns and price display forms.Two-factor experimental design was used to specify tasks to verify the influence of different interaction design schemes on each user experience evaluation index,so as to propose corresponding design strategies and carry out the design practice of mobile customization platform.The main conclusions of this paper are as follows:(1)User requirements for mobile customization platform can be divided into two main dimensions: information system usability and pleasure of shopping experience.In terms of information system usability,users have the strongest demand for customizable part navigation,while in terms of shopping experience,users pay the most attention to product appearance display and product price display.(2)The navigation design pattern of the mobile customization platform has a significant impact on the system usability,flexible navigation capability and perceived control,and Tabs are better than Drop-down menu with arrow buttons;The price display form has a significant effect on perceived control.The single module display and incomplete overall product display are superior to the overall product display.The navigation design pattern and price display form interact with each other in terms of flexible navigation capability and complexity.In the case of single module display and incomplete overall product display,The flexible navigation capability of Tabs is higher than that of Drop-down menu with arrow buttons,and the complexity is lower than that of Drop-down menu with arrow buttons.However,the flexible navigation capability of Drop-down menu with arrow buttons is higher and the complexity is lower under the overall product display.(3)The navigation design of the mobile customization platform should provide an overview of all the customizable parts suitable for mobile and simplify the navigation hierarchy to improve system usability,flexible navigation capability,and perceived control.The design of price display should strengthen the user’s perception of the feedback of price changes,and display the price information in time,so as to improve the user’s sense of decision-making control and reduce the user’s decision-making cost.The combination of the overall product display and the drop-down menu with arrow buttons can bring a good shopping experience to the user and can be adopted in the design if necessary.