Innovative Exploration Of Stand-up Comedy Programs In The New Media Environment

Stand-up comedy network programs follow the development trend of new media,not only enrich the spiritual world of the audience,but also present unique advantages in many aspects,spread a wide range of audiences,and play a more and more prominent position in daily cultural consumption.Once the stand-up comedy network program Rock&Roast was broadcast,it triggered a heated discussion in the society.Previous studies are often limited to the analysis of certain innovative elements such as the language expression and communication mode of the program,ignoring the comprehensive and systematic innovative exploration of stand-up comedy network programs,this part of the research is still lacking.The core research of this paper is to innovate and explore the content,expression form and communication channels of stand-up comedy network programs based on the perspective of the Internet,so as to form rules and experiences worthy of reference,and provide valuable suggestions for the high-quality development of stand-up comedy network programs in the future.The writing logic of the research is carried out in accordance with five levels: "the evolution process of stand-up comedy program","innovation of program content","innovation of program expression form","innovation of program communication channel" and "program reality dilemma and improvement strategy".This paper adopts the literature research method,case analysis,content analysis,Rock&Roast as a research case,analyze the new media environment of stand-up comedy network program innovation,to the audience on the social platform comments for data,using the octopus data collector screening data and make word cloud figure,depth interaction process of program and the audience How to promote the innovation and development of stand-up comedy network programs,and finally summarize the theoretical value and practical significance worthy of reference.