Construction And Communication Of Parenting Anxiety Discourse In We-media Environment

In recent years,discussions about parenting anxiety have frequently appeared in newspapers.As a microcosm of social anxiety,parenting anxiety reflects a kind of living state of modern society.From the perspective of external attribution,the social utilitarian mentality of “Praising success” and the construction of identity through education promote the emergence of parenting anxiety.From the internal attribution,the emotional value of children has become the bond of family relationship,and children have become the center of the family,and the high emotional,high economic and high cultural investment has made parenting a high-cost labor.With the development of We-media,parenting media has gradually become the subject of spreading structural parenting anxiety.The uncertain risk,the pressure of education competition,the anxiety of identity,the entanglement of market and the erosion of consumer culture have all become the important elements of anxiety discourse.Studying the issue of parenting anxiety from the perspective of media discourse and exploring the motives and logic of anxiety construction may help people identify the "anxiety trap" behind parenting information to a certain extent and strengthen their thinking about the information disseminated by parenting media.In this paper,the discourse analysis of the parenting accounts are placed under the social structural factors,and an analytical frame is built with the help of Gamson’s "interpretive package" theory aim to explore the discourse production of texts.This paper categorizes the textual themes of parenting accounts,and explores what kind of textual information parenting media produce,what kind of anxiety discourse they construct,what frame strategies are used to narrate and what discourse logics are used to produce meaning.It is found that China is in a parenting environment in which the national policy requirements and the reality of parenting are divergent.“Cultivating high-quality talents with good physical and mental health” is the main theme of national discourse propaganda.The parenting media show its relevance to the national discourse and construct the legitimacy of its own discourse through the national discourse.By refining the thematic categories of parenting accounts,this paper summarizes six major frames for the construction of parenting anxiety: forbidden frame,demonstrative frame,deterrent frame,induced frame,authoritative frame and sensationalism frame.Through the strategic use of the text frame,the parenting media embed risk logic,discipline logic,division of labor logic,emotion logic and consumption logic in the text,and use different discourse logics to construct anxiety in different ways.