Study On Cultural Communication Strategies Of Ningjin Crickets From The Perspective Of Regional Cultural Gene

The cricket culture of Cricket Fighting in Ningjin was rated as the provincial intangible cultural heritage of Shandong Province in 2008.At present,Cricket Culture has formed including folk custom,folk art,handicraft industry and other connotations.Based on the field investigation method,this paper analyzes the transmission path of cricket culture in Ningjin as an intangible cultural heritage.Through field investigation and interview,the paper studies the inheritance status,transmission path,existing problems and predicament of cricket culture in Ningjin.Through field investigation,it is found that Ningjin cricket cultural intangible heritage has profound regional cultural genes,as well as unique inheritance history and traditional skills.This paper summarizes the origin and historical changes of the development of Ningjin cricket culture.Its cultural genes in the perspective of literature and folk customs have been copied,mutated and spliced in different periods,and finally developed into the outstanding intangible cultural heritage of the Chinese nation.In addition,from the perspective of "regional cultural gene",this paper studies three transmission modes of cricket culture,and analyzes three different transmission characteristics similar to gene biology in its transmission process.Through field investigation,it is found that cricket culture in Ningjin,as a traditional local culture,has profound historical and cultural deposits,and its cultural genes show obvious regional characteristics.However,in the process of inheritance and development in modern society,it has faced some difficulties and challenges.Therefore,in terms of intangible cultural heritage communication,it is necessary to adopt diversified means and communication channels,including but not limited to cultural exhibition,cultural tourism,new media communication,etc.,in order to better publicize and promote Ningjin cricket culture.In addition,it is also necessary to pay attention to the exchange and integration with other cultures,innovate cultural products and art forms,improve the internal value and external influence of Ningjin Cricket culture,and enhance the sustainable development and inheritance of culture.At the same time,it is also necessary to strengthen the protection and management of cultural heritage to ensure the preservation and dynamic inheritance of culture.