A Study Of The Construction Of The Media Ritual Of "Touching China"

As the leading annual character selection award program,"Touching China" with the concept of "touching " as the theme,through the annual character behavior and deeds in a detailed way to describe emotionally,so that the embedded in the character of the Chinese spirit to highlight the image of the role model.As a product of the television medium and a ceremonial award celebration,"Touching China" exerts the power of role models,sets up spiritual beacons,builds up social values,and continuously releases influence on social groups,and from the operation of the program and its influence on the audience,"Touching China" inherently constitutes a media ritual in a broad sense.This paper relies on Couldry’s media ritual theory,selects "Touching China" as the research object,and uses the research methods of case study and text analysis,aiming to answer the following questions:Why does "Touching China" become a media ritual? How is the media ritual of "Touching China" constructed? How do media rituals build media centers and release their influence? With a question-oriented approach,this study analyzes the specific path of the construction of the media ritual of "Touching China" in three dimensions: ritual space,ritual performance and ritual symbols,and considers the effect of the media construction center.The study found that the "Touching China " media ritual has a ritual space and a structured performance process,which is a prerequisite for the media ritual to construct the media center myth and make it naturally rational.Through the construction of the media ritual space,the symbolic power of the ritual is consolidated,the physical scene is built on the stage,the range of media effects is extended through multiple channels,the radiation area of the ritual is expanded through diversified communication,and the audience is immersed in the integration power brought by the media ritual of "Touching China".The structured performance process is in line with the psychological mechanism of the audience from knowing to accepting recognition,and the attention to the "in-media" annual figures is deepened step by step,and the worship,admiration,pursuit and emulation of the role models become the manifestation of the media rituals influencing the thought and behavior patterns of the audience.The ritual symbols are spread all over the media ritual space,and the TV media transforms the information contained in the ritual scene into symbolic symbols,and plays a symbolic role along with the structural performance,so that the ritual symbols loaded with the meaning of the column are released and the emotion and meaning of the ritual are expanded with the assistance of the TV audiovisual system,and finally a media ritual with symbolic meaning is built up.The rationality of media power depends on the construction of media rituals,media rituals across the social sphere,the space of social boundaries,subtle consolidation of media centrality,rituals to give the content of communication in a sacred form,so that the audience into the scene set by the ritual,follow the social norms of order emphasized by the ritual,the rituals naturally achieve the function of social control.It is the construction of the "Touching China" media ritual that makes the ritual construction of the media center natural and reasonable.