A Study Of The Ritual Communication Of "China In The Canon"

Starting from ritual communication,focusing on the current social reading dilemma,and responding to the background of the times of insisting on and developing Marxism and combining with the excellent Chinese traditional culture,"China in the Canon" not only realizes the innovative development of traditional culture,expresses the respect for the rich history,but also reflects on the current issues.China in the Canon" starts from one canonical book,and starts from small scenes,without lacking unique narrative space and grand narrative themes,bringing audiences an immersive audiovisual experience while metaphorically incorporating cultural connotations into ritual symbols.Based on the theory of ritual communication,the article firstly clarifies the scope of the study by sorting out the theoretical origins of ritual communication,and deciphers the relationship between "China in the Canon" and ritual communication;then analyzes the ritual participation,ritual construction and ritual presentation of "China in the Canon" by using textual analysis;then studies the ritual communication effect of "China in the Canon" in three dimensions: cognition,attitude and behavior through a questionnaire;finally,it explores the ritual communication effect of "China in the Canon".Finally,the significance of the ritual communication of the program,the problems and the strategies for optimization are discussed.The study finds that "China in the Canon" is a grand ritual exhibition activity,and it is an innovative research idea to study "China in the Canon" from ritual communication theory.Unlike traditional offline rituals,as a TV program,"China in the Canon" has rich ritual connotations such as interactivity,metaphor,performance and symbolism.The program achieves the sharing of ritual experience,the identification of canonical culture and the maintenance of national emotion through ritual communication.The socialist core values such as patriotism,friendliness and democracy are expressed through ritual communication,and the national self-confidence of the nation is improved.The program currently has problems such as difficulties in taking ritual symbols,solidification of ritual interpretation and single communication content.In future development,the program should balance historical symbols and variety elements,and be wary of the deconstruction of the program’s solemnity by entertainment;combine canonical content with offline rituals to innovate ritual scenes;and use rituals to recreate derivative virtual interactions to enhance the program’s communication effect and further expand its influence.