Study Of Interaction Ritual Chain Of Virtual UP Fan Groups At BiliBili

Technological innovation has brought about new media ecosystems and interactive modes,and virtual ups have become a popular new form of live broadcasting and interaction on the Bilibili.This study uses research methods such as ethnography,indepth interviews,and textual analysis to examine the interaction process of virtual broadcaster fan groups on the China’s platform Bilibili through the lens of interaction ritual chains theory.The study focuses on exploring the characteristics of social practices of virtual broadcaster fan groups in virtual space and the special role played by new media technologies and platforms.By reviewing the development and status of virtual broadcaster culture and fan group interaction on Bilibili,this study concludes that fan groups of virtual broadcasters on Bilibili gather through virtual presence,limit their audience to the group,share a common focus on a particular object or symbol,and accumulate emotional energy through the process of interaction,leading to a successful formation of a special interaction ritual chain in virtual space.Furthermore,the study analyzes the results of interaction rituals,the hierarchy of emotional energy,and the phenomenon of fan power reversal.The emotional motivation for virtual broadcaster fan groups to participate in interactions mainly comes from the external symbols of virtual broadcasters,the sense of reality brought by the intermediaries,the satisfaction of entertainment needs enabled by technology,and emotional resonance and self-expression.The behavior logic of interaction rituals can be understood through the perspective of an "interaction ritual market," which includes the core of high attention to virtual broadcasters,limited audience but not high rejection of outsiders,and the continued emotional connection generated by interaction rituals,promoting fan groups to engage in more long-term and in-depth communication and interaction.Finally,the study summarizes and reflects on the phenomenon of interaction rituals of virtual broadcaster fan groups,further exploring what modifications to traditional interactive rituals are brought about,and providing suggestions for the healthy and sustainable development of virtual broadcaster culture in China.