Research On Influencial Factors Of Self-Presentation Behavior Of Screenshot Users On Wechat Platform

Sociologist Goffman put forward Dramaturgy,comparing social life to the stage of performance.He argues that the social life as a theatre,with social scripts,one’s image is created by performing in the front stage.In the Internet era,people transferred their social life from offline to online platform.In order to create a certain impression,they subconsciously perform "digital performances" on social media platforms to obtain the expected social response,which is called "self-presentation in daily life".Today,with the rapid development of Internet technology,online social communication has become an important part of people’s daily life,and social media has also become a new "display stage".People conduct "foreground performance" through different content carriers,among which posting screenshots of chat records has gradually become a popular and important way of presentation.In recent years,the academic studies of self-presentation on different platforms and the influencing factors of self-disclosure,or social media fatigue have been increasing,but the number of literatures studying how people on social media conduct self-disclosure,and in what way and carrier to present is still limited.First of all,This study took self-presentation theory as the main guiding theory,combined with social comparison theory and communication privacy management theory,and took screenshots in Wechat as the content to explore the impact on self-presentation strategy.Secondly,the research hypotheses are mainly composed of two parts,which are divided into the influence degree of two kinds of independent variables under the guidance of social comparison theory and communication privacy management theory on the dependent variable--the strategies of self-presentation.This study used questionnaire and semi-structured interviews,combining quantitative with qualitative research methods together,and finally collected 268 valid questionnaires with 9 interviewees.SPSS 26.0 was used to analyze the collected data,test the proposed hypotheses,and answer the initial research questions after organizing the interview transcripts,.The results of data and manuscript analysis showed that the social comparison frequency,boundary ownership,boundary linkage,and boundary permeability were positively correlated with the altercentric strategy of self-presentation strategy,and the social comparison frequency,boundary linkage,and boundary permeability were positively correlated with the egocentric strategy and the front and back stage control strategy.This paper investigates the influence of each variable on self-presentation strategy and constructs the regression equation of self-presentation strategy.In view of the behavior of chat record screenshots,this paper summarizes three modes according to the interview transcripts:(1)screenshots as self-disclosure combined with acquired and defensive impression management;(2)screenshots as content carriers of multiple roles and social meanings;(3)screenshots as participants of privacy dynamic boundaries on social media platforms.Based on the main conclusions of this research and analysis,this paper makes prospects and suggestions for the limitations of the research and future research in related fields.