| As an epoch-making tool,the Internet has promoted mankind to carry out a new communication revolution,and profound changes have taken place in the media pattern and communication methods.As of December 2022,the size of China’s Internet users reached 1.067 billion,and the proportion of Internet users using mobile phones to access the Internet was 99.8%.Facing the historical opportunity of the development of informatization,the We Chat public platform has gradually become an important part of the integration practice of traditional media and new media.As a representative urban newspaper in Chifeng area,the good operation of the We Chat public account of Hongshan Evening News is an important measure to enhance its influence and cater to the new form and structure of media development.The We Chat public account of Hongshan Evening News was launched on February 4,2013,with the purpose of "paying attention to people’s livelihood and serving the people",providing news information for the public.This paper takes the We Chat public account of Hongshan Evening News as the research object,and consists of three parts: introduction,main text and conclusion.The introduction part mainly expounds the research object,research purpose,research status,research significance and research method.The text consists of four parts,the first part summarizes the development status of "Hongshan Evening News" and "Hongshan Evening News" We Chat ID,and the second part summarizes its push characteristics on the basis of analyzing and studying the push method and push content of the We Chat public account of "Hongshan Evening News".The third part statistically analyzes the communication effect of the We Chat public account of Hongshan Evening News,and the fourth part summarizes the achievements and shortcomings of the We Chat public account of Hongshan Evening News,and puts forward relevant reference suggestions.In the conclusion,the overall summary of the We Chat public account of Hongshan Evening News is summarized. |
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