| This paper takes the WeChat public account of Hulunbuir News under Hulunbuir Daily as the research object."Hulunbuir News" WeChat public account is the official WeChat public account of Hulunbuir Daily,founded in 2015.This paper will conduct a systematic study of the WeChat public account of Hulunbuir News,and use this as a typical example to understand the main communication content,characteristics,functions and problems faced by traditional party media in Hulunbuir in the new media era,and provide suggestions for its better development in the future.As a new media of the party newspaper in the new era of Hulunbuir News,Hulunbuir News WeChat public account has always played a bridge role between the party and the people in the continuous promotion and improvement,and is one of the most authoritative party newspaper new media in Hulunbuir area.This article consists of three parts: introduction,main text,and conclusion.The introduction part paves the way for the subsequent research part by explaining the research object,research significance,research status,research method,etc.There are four chapters in the main text.The first chapter explains the development of the WeChat public account of Hulunbuir News,introduces the background of its establishment,the development of the new media department of Hulunbuir Daily,and the current operation of its WeChat public account.The second chapter systematically analyzes and data statistics on the samples taken,and conducts refined research on the content of the WeChat public account of Hulunbuir News from three aspects: push content,push form and push situation.The third chapter summarizes the characteristics and functions of the WeChat public account of Hulunbuir News.Based on the above research,the fourth chapter finds out the problems currently faced by the WeChat public account of Hulunbuir News and puts forward targeted suggestions.Finally,the entire article is summarized in the concluding part.It has been found that the existing shortcomings of the WeChat public account of Hulunbuir News are as follows: insufficient interactivity,few comments and reports,poor readability,insufficient influence and so on.In view of the above shortcomings,the author puts forward the following feasible suggestions: the platform needs to actively approach the audience to increase audience stickiness,focus on hot topics and strengthen the output of views,pay attention to innovation and improve the form of expression,strive to enhance the reader’s reading experience with novel expressions,take various measures to improve popularity,and let more local people pay attention to the WeChat public account of Hulunbuir News. |
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