| With the continuous development of communication technology and network media,modern society has entered the era of media.Network broadcast media is also penetrating into our daily life by virtue of its powerful influence and popularity.The traditional ceremony and the traditional media ritual gradually decline in the media reform,and the new network broadcast ritual with the characteristics of the Internet is constructed in this process,and has a profound impact on the construction of Internet culture and the transformation of the public aesthetic paradigm.The research on the ritual construction of network broadcast media needs to further explore the cultural influence of ritual change in the development of media from the aspects of the construction elements,ritual characteristics,ritual value and so on.Through the analysis of traditional media and its formation ritual,it is found that different media environments generate corresponding ritual activities,and the characteristics of media shape the characteristics of ritual,and the public is also influenced by the ritual when they participate in the ritual.The daily traditional ceremony and traditional media ritual are partially dissolved under the sweep of network broadcast,while the new network media ritual is gradually constructed.The public aesthetic and social culture have changed in the alternation of the old and new ritual.The traditional aesthetic experience and the form of public life have formed a new pattern in the subtle influence of the ritual.The audiovisual images have swept the public,diluting the experience and thinking of the traditional aesthetics.Network broadcast media constructs broadcast ritual with Internet attributes and forms new ritual.The main body of the communication moves from authority to the public,the content of the communication changes from serious events to fragments of life expression,and the audience of the communication changes from passive acceptance to active search.The public has established identity and affiliation in the interaction of network broadcast.At the level of network anchors,anchors become new opinion leaders and are sought after and worshiped,forming a power ritual structure.Through emphasizing the expression of personality and high-frequency interaction,they mobilize the audience to constantly generate emotional identity and guide them to closely follow or obey the appeal.At the audience level,the audience participating in the webcast obtains the encouragement and praise from the anchor through the behavior of "like","reward" or "purchase" in the network broadcast ritual,which satisfies their self-confidence and thus establishes their own identity.On the other hand,the audience seeks for the same aesthetic community in the network broadcast room and obtains the affirmation from the internal members to complete their social identity identification.Finally,a close connection between community members is generated,which generates emotional energy and group solidarity in the theoretical model of interaction ritual chains.Under the model of interaction ritual chains,the micro-field of ritual generated by network broadcast media and other network phenomena interweave together to form the macro culture scene of Chinese network.The formation and development of ritual cannot be separated from the specific media environment,and the characteristics of media ritual also affect the social culture at the same time.At present,the intervention of consumption symbols and excessive entertainment in the network broadcast media inevitably lead to the collapse of the representational meaning of the network broadcast ritual.Therefore,we should give full play to the advanced nature of the network broadcast media ritual and culture,adhere to the regulation of policies and the self-discipline of enterprises,enfranchise the public with the right to self-expression and create individual cultural space,and at the same time transmit the correct social value-oriented content.For our network culture ecology to add a steady stream of vitality and power. |
