Research On The Interaction Between Bilibili Young Users And Old Web Celebritys’ Videos From The Perspective Of Interaction Ritual Chains

The convergence of the two waves of "digitalisation" and "ageing" is a fundamental feature of contemporary society.Media access has become the main way for Chinese seniors to obtain information,spend their leisure time,satisfy their spiritual needs and communicate,and it can be said that Chinese seniors have entered the era of "digital survival".Some older people with professional strengths and charisma have expanded their influence through new media platforms,integrating into youth culture in a way that young people like,and gaining a large number of young fans.At the same time,new media platforms such as Jitterbug and Crypto are more evenly distributed in terms of age group,while Bilibili users are more focused on the youth group,mainly Generation Z.Based on the above background,this paper draws on Randall Collins’ theoretical model of interactive ritual chains from the perspectives of communication and sociology,and takes the Bilibili pop-up video website,which is highly congregated by the young generation in China,as the research object.Using textual analysis,participatory observation,statistical analysis and case study methods,it selects representative Bilibili elderly netizen video producers and their posted videos as research samples,and their posted the study was conducted from a microscopic perspective to examine user interaction on Bilibili,with a view to improving user engagement and creating a good atmosphere of interaction between the two generations,older and younger.It is hoped that this will provide a reference for the subsequent study of the development of older netizens in the video platforms represented by Bilibili,and provide a reference for the better adaptation and integration of older people into the digital era,helping to promote ’ageing in place’ in the digital process.The paper begins with an introduction in Chapter 1,which introduces the background of the study,discusses the literature on Bilibili,older web celebrities and interactive ritual chains,and explains the significance of communication research.The core concepts of interactive ritual chain,Bilibili users and older web celebrity videos are identified and a model of the interactive ritual chain constructed by users and older web celebrities is built on the basis of the interactive ritual chain.Chapter 2 compares the development of senior web celebrity videos as well as the current situation and characteristics of the development of senior web celebrity videos on Bilibili.The third chapter analyses the basic elements of the interactive ritual chain of Bilibili’s elderly web celebrity videos on the basis of the interactive ritual chain,including "Bilibili is a place where users are virtually present","restrictions on outsiders","common focus In Chapter 4,we use the participant observation method to analyse the interactive behaviours of the elderly Netflix video users on Bilibili,clarify the criteria for selecting the research subjects,select a representative sample of elderly Netflix videos,and find that there are three main types of user Chapter 5 explores the process and results of user interaction in Bilibili senior web celebrity videos by using text analysis and correlation analysis,and concludes that the results of interaction are generating loyal youth fans,positively constructing an image of the elderly,gaining recognition from youth users,realising intergenerational communication,and making up for emotional deficits in both directions.Chapter 6 starts with the problems and suggestions of user interaction in the Bilibili senior webcam,due to the slow update frequency of works,the lack of interactive feedback,and the homogenisation of interactive content.In response to these problems,finally,suggestions are made on how elderly web celebrities can improve their communication power and influence on Bilibili,which is an important gathering place for youth groups.Collins’ interactive ritual chain theory explains the mechanism of initiation and operation of interactive rituals from a microscopic perspective.Taking Collins’ interaction ritual chain as the theoretical perspective,this paper analyses the interaction between elderly web celebrities and young users of Bilibili from the micro level,discusses how the interaction ritual between elderly web celebrities and users of Bilibili is constructed,analyses the factors affecting the formation of the interaction ritual chain,and summarises the results and problems of user interaction of elderly weblebrities’ videos on Bilibili.Finally,suggestions are made on how elder web celebrities can improve their communication power and influence in important gathering places for young users.This paper is a study based on the user interaction behaviour in Bilibili’s elderly web celebrities’ videos.It explores the operation mechanism of the interaction ritual chain and emphasises the importance of interaction in the hope of increasing user engagement and creating a good atmosphere of interaction between the two generations of elder and younger people.It is hoped that this study will serve as a reference and reference for the subsequent study of the development of elder web celebrities in video platforms represented by Bilibili,and provide reference suggestions for the better adaptation and integration of older people into the Internet in the digital era,helping to promote "ageing in place" in the digital process.