Study On The Construction And Economic Benefit Of Agricultural Products Geographical Indications Brand

In the process of economic transformation to high-quality development and consumption upgrading,the hierarchy and structure of consumption gradually emerge.Agricultural products market shows the change from quantity demand to quality demand,and the niche demand for differentiation and individuation.Obviously,the traditional agricultural production mode has been difficult to adapt to the change of consumption demand.The development of Agricultural GI brand alleviates such problems to some extent.In recent years,Agricultural GI brand has developed rapidly,and has shown obvious economic benefits in driving local economic development and increasing farmers' income,effectively promoting the quality and efficiency of agricultural production and the development of agricultural modernization.However,due to the particularity of agricultural products and the public attributes of GI,the selfdisplay of quality information of agricultural products is low,hitchhiking phenomenon in brand building is relatively common,which is prone to tragedy of the Commons and loss of both personal interests and public interests.At the same time,due to the existence of market information asymmetric,the agricultural product market has such problems as high quality and low price,insufficient competitiveness of high quality agricultural products,weak brand effect,etc.The agricultural product market is in a pooling equilibrium state,with serious adverse selection problem,the market efficiency is not high,and the separating equilibrium is difficult to achieve.Based on this,it will be a very important topic for both theoretical and practical significance to study the construction and economic benefits of GI brand of agricultural products in China.This research is carried out according to the following ideas.Firstly,the existing research and theoretical basis of GI brand are sorted out.Then,it analyzes the current development status and existing problems of China's Agricultural GI brand.On this basis,the potential competitiveness is analyzed by applying the modified diamond model,and the value-added of the characteristic agricultural products is further analyzed based on regional attributes.Secondly,it studies and analyzes the current equilibrium state of agricultural products market and the public attributes of GI,and applies game theory model to analyze the behavioral choice under different equilibrium state.Thirdly,through case analysis and applied econometric model,it's found that the economic benefits and brand spillover effect of developing Agricultural GI brand are significant,and discusses the mechanism of developing Agricultural GI brand.Finally,it summarizes the previous research and puts forward relevant countermeasures and Suggestions.